Product Operations and Marketing Manager

Seminole Hard Rock Support Services; Tallahassee (FL); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Seminole Hard Rock Support Services is seeking a Product Marketing Manager to ensure digital product messaging is accurate, adopted, and consistently communicated across guest touchpoints.

You will bridge Product Management and Marketing, translating capabilities into compelling experiences, launch plans, and educational content; owning product messaging and go-to-market readiness across channels.

Qualifikationen

• 5+ years of experience in Product Marketing or Digital Marketing.
• Experience launching digital products and driving customer adoption.
• Strong storytelling and communication skills for simplifying complex product capabilities.
• Experience collaborating cross-functionally with Product, Marketing, Creative, and Digital teams.

Aufgaben

• Lead go-to-market planning for new digital product launches and feature releases.
• Create and maintain product-focused content including videos, training materials, demos, release communications, and knowledge resources.
• Coordinate with Product Management, Ops, Corporate Marketing, and other teams to ensure consistent messaging across channels.
• Measure adoption and optimize engagement of product launches and marketing initiatives.

Kenntnisse

Product marketing

Digital marketing

Go-to-market

Messaging

Tools

Camtasia

Adobe Creative Suite

Canva

Jobbeschreibung

Our team members are the key to our company's success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description

The Product Marketing Manager is responsible for ensuring our digital products are accurately represented, effectively adopted, and consistently communicated across all guest touchpoints.

This role serves as the bridge between Product Management and Marketing- translating product capabilities into compelling digital experiences, launch plans, educational content, and marketing assets. Unlike a Content Editor or Social Media Manager, this role owns the product messaging, go-to-market readiness, and digital product representation across channels, partnering with Marketing teams to ensure consistency and business impact.

Key Responsibilities

Product Go-to-Market

• Lead go-to-market planning for new digital product launches and feature releases.
• Develop product positioning, messaging, and launch materials in partnership with Product Managers.
• Ensure new capabilities are effectively communicated across all digital channels.
• Lead on-site activation events

Product Content & Enablement

• Create and maintain product-focused content including videos, training materials, demos, release communications, and knowledge resources.
• Ensure digital experiences accurately reflect the latest product capabilities and promotions.
• Support internal teams with product education and adoption materials.

Cross-Functional Collaboration

• Partner closely with Product Management, Ops, Corporate Marketing, Property Marketing teams, and Unity Marketing.
• Coordinate with Corporate and Property Social Media Managers to ensure user moments and features are represented consistently across channels.

Product Performance

• Measure adoption and optimize the engagement of product launches and marketing initiatives.
• Gather customer and stakeholder feedback to continuously improve product communication and adoption.

Qualifications

• 5+ years of experience in Product Marketing or Digital Marketing
• Demonstrated success launching digital products and driving customer adoption.
• Strong experience creating product messaging, launch plans, presentations, videos, and training materials.
• Excellent storytelling and communication skills with the ability to simplify complex product capabilities.
• Experience working cross-functionally with Product, Marketing, Creative, and Digital teams.
• Familiarity with digital content management systems, analytics platforms, and AI-assisted content creation tools.
• Experience with video creation and presentation tools (e.g., Camtasia, Adobe Creative Suite, Canva, or similar) is a plus.