Product Manager

Confidential; Greensboro, Winston-Salem, High Point (NC, NC, NC); On-site; USD 90,000 - 140,000; Full time

Job summary

Confidential is seeking a Product Manager to own the full product lifecycle, from identifying customer problems to launching and driving market adoption. You will define the vision, strategy, pricing, and go‑to‑market plans, coordinating with Engineering and Sales to maximize product value and growth.

The role requires 5–8+ years in product management, with a proven track record in hardware products, pricing, and market strategy.

Qualifications

• 5–8+ years in Product Management or related roles.
• Proven end-to-end ownership of hardware products.
• Customer-centric product development approach.
• Experience with pricing, packaging, and go‑to‑market strategy.

Responsibilities

• Define and own the product vision, strategy, and roadmap aligned to business goals.
• Own and drive the product roadmap and backlog.
• Translate business objectives into product outcomes and success metrics.
• Partner with Engineering and Design to deliver high‑quality solutions and meet roadmap commitments.
• Define requirements, user stories, and acceptance criteria in detailed briefs.
• Validate product performance post‑launch and drive continuous improvement.

Skills

Product Management

Hardware products

Pricing & GTM

Analytical skills

Stakeholder management

Cross-functional collaboration

Tools

Analytics tools

Job description

The Product Manager is an end‑to‑end product owner responsible for product strategy, product performance, and go‑to‑market success.

This role owns the full product lifecycle—from identifying customer problems and defining product solutions, to driving growth, pricing, positioning, launches, and market adoption. The role acts as a single point of accountability for product value creation, commercial performance, and market success in a lean or early‑stage environment.

Key Responsibilities

• Define and own the product vision, strategy, and roadmap aligned to business and category goals
• Own and drive the product roadmap and backlog, ensuring alignment with business goals and customer needs
• Use the product roadmap to facilitate structured decision making on priorities, timing, and resource allocation in alignment with company strategy.
• Identify customer problems through research, data analysis, and stakeholder feedback
• Identify and validate the most critical customer and business problems to solve
• Translate business objectives into clear product outcomes and success metrics
• Prioritize features, enhancements, and initiatives based on value, feasibility, and impact
• Partner closely with Engineering and Design to deliver high‑quality solutions and deliver roadmap commitments
• Allocate resources effectively to ensure focus on the highest-impact work
• Ensure the product team remains focused, aligned, and accountable to agreed priorities
• Define requirements, user stories, and acceptance criteria in a detailed product brief document
• Validate product performance post‑launch and drive continuous improvement
• Ownership of product lifecycle and product transitions
• Develop and deliver product training to Sales team to ensure clear value articulation, competitive positioning, and confident customer engagement
• Define product positioning, value propositions, and messaging
• Own go‑to‑market strategy for new products and features
• Plan and execute product launches end‑to‑end
• Develop sales enablement materials (decks, FAQs, sell sheet, competitive analysis)
• Partner with Sales and Customer Success to support revenue growth
• Conduct win/loss analysis and gather market feedback to inform product decisions

3. Performance Measurement & Optimization

• Define success metrics (KPIs) upfront and conduct structured, recurring reviews with stakeholders to asses performance and adjust strategy as needed.
• Track product adoption, usage, retention, and customer satisfaction
• Monitor product revenue, margin, and growth performance
• Measure launch effectiveness and market impact
• Use data and insights to refine roadmap, pricing, and messaging
• Communicate performance, insights, and recommendations to leadership
• Make informed trade‑off decisions across speed, quality, and scope to maximize product outcome
• Continuously assess product performance and adjust priorities based on feedback, data, and changing business needs

Success Metrics

Success in this role is measured across product outcomes, business performance, and market impact.

Product Metrics

• Feature adoption and usage
• Retention and churn

Category & Business Metrics

• Category revenue and growth
• Gross margin and profitability
• Average selling price (ASP)
• Launch adoption and uptake
• Pipeline and revenue influence
• Sales win rates

Required Qualifications

• 5–8+ years of experience in Product Management, Product Marketing, Category Management, or related roles
• Proven experience owning end‑to‑end management of hardware products
• Strong understanding of customer‑centric product development
• Experience with pricing, packaging, and go‑to‑market strategy
• Strong analytical and problem‑solving skills
• Excellent stakeholder management and communication skills
• Ability to operate effectively in a fast‑paced, ambiguous environment

Preferred Qualifications

• Experience in scaling organizations
• Familiarity with analytics tools and experimentation
• Background working closely with Sales and Customer Success teams
• Strategic thinking
• Commercial acumen
• Clear storytelling and influence
• Strong prioritization and execution skills