Product Marketing Manager

MissionHires; United States; Vor Ort; USD 75.000 - 100.000; Vollzeit

Zusammenfassung

MissionHires is seeking a seasoned product marketer in the United States to lead product marketing initiatives in a dynamic environment. The ideal candidate will have 3+ years of experience, especially in the SaaS and marketing sectors, and possess strong skills in marketing analytics and content creation.

This role demands expertise in developing marketing strategies that drive demand and adoption of a trending AI-powered measurement platform. A deep understanding of the marketing landscape and strong public speaking skills are essential for success.

Qualifikationen

• 3+ years of experience in product marketing, preferably in the marketing or SaaS sector.
• Proven expertise in marketing analytics and measurement.
• Strong public speaking and communication skills.

Aufgaben

• Develop and execute innovative product marketing and GTM strategies.
• Produce compelling content communicating product value to a global audience.
• Oversee targeted marketing campaigns, ensuring they are data-driven.

Kenntnisse

Marketing analytics

Content marketing

Public speaking

Social media management

Copywriting

Strategic thinking

Jobbeschreibung

We are looking for a seasoned product marketer with experience in the SaaS and marketing industry to join and lead some of our product marketing initiatives. You should possess a deep understanding of marketing analytics or measurement and its role in driving business growth. You should have a strong content marketing background and also possess a strong understanding of the modern B2B playbook. You should be an individual who is a natural spokesperson and is able to amplify our brand’s voice across various digital platforms including social media, webinars, and podcasts. You will be responsible for telling the world about our platform through evangelism in order to drive demand and build trust. This is a unique opportunity to work on a trending AI-powered measurement platform, in a massive industry and truly drive its adoption & success.

Responsibilities

• Work with the marketing team to develop and execute innovative product marketing and GTM strategies that drive demand, adoption, and retention of Lifesight’s platform.
• Become an expert in the new marketing measurement industry, have a deep understanding of the problems in the industry and how it’s being solved by Lifesight and its competitors.
• Collaborate with product management and marketing teams to align on product positioning, messaging, and launch strategies.
• Produce compelling content that communicates the value of our products to a global audience, including case studies, blog posts, white papers, and more.
• Conduct market and competitive analysis to stay ahead of industry trends and use insights to inform product development.
• Oversee the creation and execution of targeted marketing campaigns, ensuring they are data-driven and aligned with company goals.
• Foster relationships with key industry influencers, partners, and thought leaders to enhance brand visibility and credibility.
• Serve as the primary spokesperson and evangelist for Lifesight at industry events, webinars, podcasts, and on other media outlets.
• Collectively own the pipeline revenue generation KPIs with the rest of the marketing team.

Requirements

• 3+ years of relevant experience in product marketing, preferably within the marketing or SaaS sector.
• Proven expertise in marketing analytics, marketing measurement, marketing sciences, and an in-depth understanding of marketing measurement tools and strategies.
• Strong public speaking skills and the ability to engage effectively with diverse audiences across multiple platforms.
• Demonstrated experience in managing social media presence and creating content that increases engagement and drives product interest.
• Have an active and strong social media presence as a B2B professional and be vocal about the product across social channels.
• Exceptional communication and interpersonal skills.
• Creative thinker with a strategic mindset, capable of seeing the bigger picture and setting priorities accordingly.
• Ability to work in a fast-paced and dynamic environment.
• Exceptional copywriting skills & strong sense of design aesthetics.
• Ability to simplify tech narratives & tell a story to an audience.