Marketing Lead

Luminai; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Luminai is seeking a Marketing Lead to bring its differentiated story to market, from first customer interaction to scale. As the first marketer, you’ll work with product, eng, sales, and customer success to deeply understand the product and translate it into clear value propositions.

You’ll build foundational assets, shape messaging across channels, and establish marketing fundamentals that scale with the company’s growth. This hybrid role is based in SF with some NY involvement.

Qualifications

• 5–8+ years of experience in Product Marketing, Product, Solutions, or similar GTM role at a B2B SaaS company.
• Strong technical curiosity and comfort working with engineers and product teams.
• Ability to understand and explain complex systems (APIs, workflows, AI-driven products, platform software).
• Experience supporting early-stage or evolving sales motions.
• Strong writing and communication skills with clarity and accuracy.
• High ownership mindset with comfort operating in ambiguity and building from scratch.
• Ability to move quickly, iterate, and adapt as the product and company evolve.
• Sharp eye for brand and creative: able to art direct campaigns and maintain high visual/written quality.
• Experience managing external agencies or vendors to deliver high-quality work.

Responsibilities

• Develop and own Luminai’s core product messaging and value propositions across use cases and customer segments.
• Understand Luminai’s product, architecture, and AI systems to explain how they work.
• Translate complex capabilities into clear narratives for operators, technical stakeholders, and executives.
• Partner with Product and Engineering to align on roadmap and tradeoffs.
• Create foundational sales assets including decks and pricing materials.
• Develop digital go-to-market channels like webinars and demo videos to drive inbound.
• Build enablement for Sales and Customer Success with talk tracks and explanations.
• Incorporate customer feedback into positioning and product direction.
• Define ICPs, personas, and use cases based on real customer behavior.
• Ensure consistency across launches, conversations, and messaging.
• Document customer stories as content (case studies, videos, shoots).
• Own and evolve website, blog, and social media presence; manage agencies if needed.
• Support release marketing for new product capabilities.

Skills

Product Marketing

B2B SaaS

Technical Curiosity

Strong Writing

Ownership Mindset

Data-Driven

Brand & Creative

Agency Management

APIs & AI

Job description

About Luminai

Healthcare operations have always depended on people to bridge the gaps that technology couldn't. It relies on complex manual work to carry out critical internal processes, yet most health systems don’t have enough resources to properly automate these tasks, leaving them stuck in outdated, labor-intensive SOPs.
Luminai structures the chaos, automates the manual handoffs, and deploys end-to-end workflows across every system, providing the integrated intelligence layer to improve processes over time. By delegating to autonomous AI systems those mission‑critical workflows that previously expended valuable human time, Luminai allows doctors and administrators to do what they do best: Focus on Patients.
We've raised $60M in funding, including our recent Series B led by Peak XV Partners (formerly Sequoia India), with participation from healthcare‑focused Define Ventures and continued support from General Catalyst and Y Combinator. We're backed by some of the best investors in Silicon Valley, including Kevin Weil (Chief Product Officer at OpenAI), Arash Ferdowsi (co-founder of Dropbox), Katie Stanton (former VP Global Media, Twitter), and CEOs of companies such as Flexport, Notion, Front, Ramp, and Twitch.

Our team is in-office 4 days a week (Monday - Friday, Wednesday optional WFH) in either San Francisco, California or New York, New York.

About the Role

We're looking for a Marketing Lead to bring Luminai to market with a differentiated story, from first customer interaction to platform adoption and scale.

As the first marketer at Luminai, you'll work with product, eng, sales, and customer success to deeply understand our product, customers, and technical differentiators, then translate that into clear, credible value propositions. Alongside the founding team, you'll ensure every touchpoint - from ads to website to events, from first call deck to pricing conversation - reflects Luminai brand and values.

This role demands precision, craftsmanship, and a builder's mindset. You'll be setting the tone and building first principles for the culture and structure of our marketing team which will scale with our rapidly growing company.

What You’ll Do

• Develop and own Luminai’s core product messaging, positioning, and value propositions across use cases and customer segments

• Deeply understand Luminai’s product, architecture, and AI systems in order to explain how and why they work

• Translate complex technical capabilities into clear, accurate narratives for operators, technical stakeholders, and executives

• Partner closely with Product and Engineering to stay aligned on roadmap, capabilities, and tradeoffs

• Create foundational sales assets including a first call deck, pricing deck, and other materials to support your deal cycle

• Explore and develop digital go-to-market channels such as webinars, demo videos, and other scalable content to drive inbound interest

• Build early enablement for Sales and Customer Success including talk tracks, technical explanations, and objection handling

• Synthesize customer feedback, deployment learnings, and sales insights into sharper positioning and product direction

• Help define ICPs, personas, and use cases based on real customer behavior and outcomes, not abstract theory

• Ensure consistency and clarity across product launches, customer conversations, and external messaging

• Document and develop customer stories into compelling content (case studies, videos, photoshoots) that bring Luminai’s impact to life

• Own and evolve Luminai’s website, blog, and social media presence - either hands-on or by managing agency partners

• Support release marketing efforts to drive awareness and adoption around new product capabilities

What We’re Looking For

• 5–8+ years of experience in Product Marketing, Product, Solutions, or a similarly technical GTM role at a B2B SaaS company

• Strong technical curiosity and comfort working closely with engineers and product teams

• Ability to understand and explain complex systems (APIs, workflows, AI-driven products, or platform software)

• Experience supporting early-stage or evolving sales motions

• Strong writing and communication skills with an emphasis on clarity and accuracy

• High ownership mindset with comfort operating in ambiguity and building from scratch

• Ability to move quickly, iterate, and adapt as the product and company evolve

• A sharp eye for brand and creative: you can art direct a campaign, give feedback on design, and uphold a high bar for visual and written quality

• Experience managing external agencies or vendors (PR, design, content) and getting high-quality work out of lean partnerships

• Comfort with data and metrics: you can set up basic marketing attribution, track pipeline contribution, and use data to prioritize where to invest your time