Senior Product Marketing Manager, Solutions & Services

Vizient; Chicago (IL); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Vizient is seeking a skilled individual contributor to develop and execute go-to-market strategies for data and analytics SaaS solutions. This role is vital in translating market insights into effective messaging that enhances product adoption and revenue.

Key responsibilities include managing product launches, conducting market research, and collaborating with cross‑functional teams. Candidates should have at least 5 years of relevant experience, preferably within the healthcare industry.

Qualifikationen

• 5+ years of relevant experience in product marketing.
• Experience in SaaS environments, particularly analytics and AI-driven solutions.
• Strong decision-making using data and market insights.

Aufgaben

• Develop and execute go-to-market strategies for SaaS products.
• Manage end-to-end product launches and track performance.
• Collaborate with teams to align marketing campaigns with product messaging.

Kenntnisse

Product marketing experience

Analytical skills

Storytelling and communication

Cross-functional collaboration

Ausbildung

Relevant degree in Marketing, Business, or related field

MBA or relevant advanced degree

Jobbeschreibung

In this role, you will develop and execute go-to-market (GTM) strategies for data and analytics SaaS solutions within the healthcare industry. As a highly skilled, strategic individual contributor, you will translate market insights and product capabilities into clear, compelling messaging that drives awareness, adoption, and revenue growth. You will bring audience, industry, and market insights into the product development and commercialization process while partnering with cross‑functional teams including sales, account management, product management, and marketing to define buyer groups, support product launches, enable client‑facing teams, and develop strategies that accelerate pipeline and revenue in a fast‑paced, collaborative environment.

Responsibilities

• Develop and execute go-to-market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support.
• Manage end‑to‑end product launches, including internal alignment, readiness planning, and post‑launch performance tracking.
• Create and maintain positioning frameworks, value propositions, and persona‑based messaging for products and solutions.
• Conduct and synthesize market research, client insights, and competitive intelligence to inform product strategy and roadmap.
• Partner with sales enablement teams to develop training materials, talk tracks, battle cards, and objection‑handling resources.
• Collaborate with marketing teams to align campaigns, content, and thought leadership with product messaging and target client segments.
• Coordinate cross‑functional stakeholders across product, sales, and marketing to align priorities and execute strategic initiatives.
• Manage competing priorities and translate strategic objectives into actionable plans.
• Define and track key product marketing metrics, including content utilization, sales engagement, pipeline impact, and win/loss insights.
• Analyze performance data to assess effectiveness and continuously improve go‑to‑market execution.

Qualifications

• Relevant degree in Marketing, Business, Healthcare Administration, or a related field preferred; MBA or other relevant advanced degree preferred.
• 5 or more years of relevant experience required.
• Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, and AI‑driven solutions required.
• Experience developing and executing go‑to‑market strategies that drive measurable business results.
• Foundational understanding of enterprise sales cycles and complex buying processes.
• Strong analytical skills with the ability to use data to drive decision‑making.
• Strong storytelling, positioning, messaging, and communication skills with the ability to influence senior leaders and client stakeholders.
• Ability to collaborate effectively across cross‑functional teams, influence without authority, and manage multiple priorities in a fast‑paced environment.
• Ability to think strategically and creatively in a fast‑paced, collaborative environment.
• Healthcare industry experience preferred.
• Willingness to travel.