Sr. Marketing Manager

LIFESIGHT LLC; Colorado; Remote; USD 65,000 - 105,000; Full time

Job summary

Lifesight is a fast-growing SaaS company delivering data activation and marketing measurement tools powered by AI. This remote role sat in the US market positions you as the primary voice and face for Lifesight in marketing evangelism and content creation.

You will shape product positioning, lead webinars and thought leadership, and engage with the marketing community on social media while representing Lifesight at conferences and events across the US.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years in marketing, with product marketing/brand advocacy or evangelist-focused exposure in B2B SaaS/MarTech/AdTech.

Responsibilities

• Serve as a key public spokesperson and advocate for the Lifesight platform.
• Develop and articulate compelling product positioning and messaging for the US market.
• Host and produce webinars, podcasts, and video content showcasing Lifesight solutions.
• Manage Lifesight's presence on social platforms, especially LinkedIn and Twitter.
• Represent Lifesight at industry conferences, trade shows, and networking events.
• Stay informed on marketing measurement trends, MMM, CDPs, and related concepts.
• Collaborate with sales to build tools and collateral and support prospect meetings.

Skills

Product marketing

Public speaking

Content creation

Social media

Event engagement

Evangelism

Education

Bachelor's degree in Marketing

Tools

LinkedIn

Job description

Job Description

About Us

Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.

Job Description

This is a remote position.

Position Overview:

Lifesight is seeking a dynamic, charismatic, and knowledgeable Marketing Generalist to join our US team. This role is unique, blending core marketing skills with a strong emphasis on product marketing evangelism. You will be a primary voice and face for Lifesight in the US market, acting as a passionate advocate for our platform. You'll leverage your deep understanding of the marketing measurement space, the broader marketing industry, and the US media landscape to connect with our audience, build community, and drive awareness. If you're a natural communicator, love engaging with people, thrive in the spotlight, and are passionate about the advancement of marketing technologies, this is the role for you.

Key Responsibilities:

1. Product Evangelism & Advocacy:
   • Serve as a key public spokesperson and advocate for the Lifesight platform.
   • Develop and articulate compelling product positioning and messaging tailored to the US market.
   • Translate complex technical features into clear benefits and value propositions for our Ideal Customer Profile (ICP).
2. Content Creation & Thought Leadership:
   • Host and produce engaging webinars, podcasts, and video content featuring Lifesight's solutions and industry insights.
   • Develop and contribute to blog posts, whitepapers, case studies, and social media content that establishes Lifesight as a thought leader.
   • Actively manage and grow Lifesight's presence on key social media platforms (especially LinkedIn, Twitter), engaging directly with the marketing community.
3. Community & Event Engagement:
   • Represent Lifesight at industry conferences, trade shows, and networking events.
   • Proactively seek and secure speaking opportunities at relevant industry events.
   • Deliver compelling presentations and product demonstrations.
   • Build relationships with industry influencers, analysts, and potential partners.
4. Market Intelligence:
   • Stay constantly informed about trends, challenges, and innovations within the marketing measurement space, AdTech/MarTech, and the overall US media landscape.
   • Monitor competitor activities and provide insights to internal teams.
5. Sales Enablement:
   • Collaborate closely with the sales team to understand their needs and challenges.
   • Develop sales tools and collateral (presentations, battle cards, talking points) that effectively communicate Lifesight's value proposition.
   • Support sales efforts by participating in key prospect meetings or calls when needed as a subject matter expert.

Required Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in a marketing role, with significant experience in product marketing, brand advocacy, developer relations, or a similar evangelist-focused position within the B2B SaaS or MarTech/AdTech industry.
• Deep understanding of the marketing measurement landscape: Familiarity with attribution models, media mix modeling (MMM), incrementality testing, customer data platforms (CDPs), data clean rooms, and related concepts.
• Strong knowledge of the broader marketing industry and the US media landscape.
• Exceptional communication skills: Outstanding verbal, written, and presentation abilities. You must be comfortable and compelling in front of an audience, whether live or virtual.
• Proven public speaking experience: Demonstrated ability to engage audiences at events, on webinars, or podcasts.
• Charismatic and personable: A natural "people person" who genuinely enjoys networking, building relationships, and being a public face for a brand.
• Social Media Savvy: Active and proficient user of professional social media platforms (especially LinkedIn) with experience building a personal or company brand.
• Confident and articulate: Ability to speak with authority and credibility to our ICP (marketing leaders, data analysts, media planners, etc.).