Product Marketing Manager

The Sage Group

New York (NY)

On-site

USD 120,000 - 190,000

Full time

26 hours ago
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Job summary

The Sage Group seeks a Technical Product Marketing Manager focused on Security & AI to own the technical story and messaging for our Unified, AI-powered communications platform. You will work closely with product, engineering, sales, and partners to drive awareness and accelerate pipeline growth.

In this role you will lead launches, develop sales enablement, craft customer-facing content, and deliver market insights. This is a full‑time position in a fast-growing tech environment.

Qualifications

  • 6–8 years in product marketing or technical marketing with security product experience.
  • Solid grasp of security concepts and curiosity about how AI changes risk.
  • Comfort talking to technical audiences and earning credibility with security practitioners.
  • Proven track record launching products and building sales enablement.
  • Strong writing and storytelling skills.
  • Ability to work across functions, handle ambiguity, and drive projects independently.
  • Nice to have: experience in regulated industries or collaboration/UC tech.

Responsibilities

  • Own positioning, value propositions, and messaging for security and AI offerings for IT, AI security, compliance, and legal teams.
  • Turn complex capabilities into clear outcomes for target personas; tailor messages for regulated industries.
  • Plan and run launches and major market announcements from briefing through field readiness.
  • Create sales tools: decks, battlecards, demo narratives, discovery guides, and objections handling.
  • Train sales and sales engineering on capabilities, positioning, and buyer pain points.
  • Collaborate with demand gen, partnerships, and enablement to drive momentum.
  • Track market trends, competitors, and regulatory developments to sharpen GTM.

Skills

Security marketing
Technical messaging
Storytelling
Go-to-market plans
Product marketing

Job description

Technical Product Marketing Manager, Security & AI

We are looking for a Technical Product Marketing Manager to join a high profile, high impact PMM role within this tech company focused on Compliance & Security for Unified, AI Powered Communications.

About the role

As a technically skilled product marketer, you will own the product and technical story for the evolving security and AI landscape. This is a high-impact and hands‑on role where you will work closely with product, engineering, sales, and partners. You will be focused on building awareness, while also accelerating pipeline growth. Reports to the Sr. Manager of Technical & Product Marketing.

What you’ll do
Positioning and messaging
  • Own positioning, value propositions, and the messaging framework for the buyers that are involved in our security and AI story (IT, AI Security, Compliance, legal etc)
  • Turn complex capabilities into clear outcomes for our targeted personas.
  • Tailor the message for regulated industries such as financial services and insurance, as well as focus on the highest impact horizontal use cases
  • Tell compelling stories that highlight the pains for target personas as well as the solutions, and benefits of working with this company. (Pain, Solution, Benefit)
Go-to-market and launches
  • Plan and run launches/ major market announcements for new security and AI capabilities, from early briefing through field readiness from launch to ongoing momentum.
  • Collaborate with Partners to tell an integrated partner story aimed at engaging and educating decision makers and the market.
  • Build sales tools for security conversations: pitch decks, battlecards, demo narratives, objection handling, and discovery guides.
  • Train sales and sales engineering on new capabilities, competitive positioning, and buyer pain points.
  • Collaborate with Sales Enablement on delivery.
  • Create feedback loops with sellers on what’s working and what’s not.
Content and campaigns
  • Create full-funnel buying experiences and deliverables for each touch point, including technical content such as solution briefs, blogs, webinars, and use‑case guides.
  • Work with demand gen on campaigns that bring in pipeline.
Market and competitive insight
  • Track the security, AI governance, and AI-powered collaboration markets, including competitors, analyst views, and regulatory trends.
  • Run customer and prospect interviews to sharpen messaging and inform GTM strategy.
Cross-functional collaboration
  • Work every day with product management, engineering, sales, sales engineering, customer success, and partner teams so our security and AI story is accurate, compelling, and used in the field.
  • Partner directly with executive leadership on the narrative for keynotes, board and investor materials, analyst briefings, and marketing deliverables.
  • Bring market, competitive, and customer insights to leadership to inform business decisions.
  • Earn trust quickly across teams and levels, and push back with data when needed.
AI-enabled ways of working
  • Use AI tools for research, content development, and workflow automation, while keeping the judgment and quality bar firmly human.
What you’ll bring
  • 6-8 years in product marketing, technical marketing, or a related role. Some of it must be experience in marketing security products.
  • A solid grasp of security concepts. You should be curious about how AI is changing the risk landscape.
  • Comfort talking to technical audiences and earning credibility with security practitioners.
  • A track record of launching products and building enablement that sales teams actually use.
  • Strong writing and storytelling skills.
  • Ability to work across functions, handle ambiguity, and drive projects independently.
  • Nice to have: experience in regulated industries or collaboration/UC technology.

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