Product Marketing Manager | AI AppSec

present of AI; New York (NY); On-site; USD 110,000 - 180,000; Full time

Job summary

The first dedicated product marketer here, reporting to a founder and owning how the product is understood and adopted by security buyers and engineers. The work spans messaging, launch go to market plans, competitive research, sales enablement materials and thought leadership across US and European markets.

A strong candidate brings several years of product marketing with a track record marketing to technical audiences and running launches from messaging through to measuring results.

Job description

The first dedicated product marketer here, reporting to a founder and owning how the product is understood and adopted by security buyers and engineers. The work spans messaging, launch go to market plans, competitive research, sales enablement materials and thought leadership across US and European markets. A strong candidate brings several years of product marketing with a track record marketing to technical audiences and running launches from messaging through to measuring results.

How it fits the AI era

The product itself uses AI to find and test for security flaws, so the marketer has to explain what that automation does and where human security judgment still matters. Much routine content and research drafting can be sped up with AI tools, while the core of the job stays human: sharp positioning, a credible narrative and earning trust with skeptical technical buyers.

How it builds AI experience

This role builds AI fluency by marketing a platform where AI drives testing and pentesting, so the person learns how AI security tooling is positioned and sold. That knowledge grows through close work with product and engineering on launches and competitive comparisons. Familiarity with application security and developer workflows helps turn that into credible messaging.

Worth showing

• Technical B2B product marketing
• Marketing to engineers
• End to end launch ownership
• Competitive and market research

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Escape

An AI platform that finds, tests and helps fix security holes in web apps and APIs, aimed at security teams that are stretched thin.