Product Marketing Manager

The Judge Group; Marlborough (MA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

401k match

Dental insurance

Vision insurance

Job summary

The Judge Group is seeking a Product Marketing Manager to bridge customers, technology, clinical practice and commercial strategy, translating R&D capabilities into patient-care products. You will influence products from concept through global market introduction in a role with broad visibility across discovery, development and commercialization.

This role requires translating insights into market requirements, building business cases and leading cross-functional teams across engineering,

Qualifications

• Bachelor’s degree in marketing, business, engineering, life sciences, or related discipline.
• 5+ years of product management, product marketing, strategic marketing, or related commercial experience involving technically sophisticated products.
• Experience working with capital equipment, durable hardware, or complex technology platforms.
• Demonstrated experience translating customer insights into market requirements to build commercial strategies.
• Experience leading or supporting new product introductions across cross-functional teams including engineering/R&D, regulatory, quality, clinical, finance, and commercial organizations.
• Experience marketing medical capital equipment and associated consumables.
• Experience conducting VOC, formative usability, or other customer research with models and prototypes.
• Familiarity with medical-device clinical development, regulatory pathways, human factors, and design control processes.

Responsibilities

• Customer and Market Insight: Develop deep understanding of physician workflows, unmet clinical needs, purchasing behavior, competitive technologies, and evolving standards of care.
• Conduct voice-of-customer research with physicians, nurses, technicians, administrators, and commercial partners.
• Conduct formative usability research using prototypes to identify use-related issues and inform product design.
• Translate customer insights into prioritized product and user requirements in partnership with R&D and clinical teams.
• Develop market segmentation, targeting and customer personas.
• Product Strategy and Lifecycle Management: Develop product strategy and commercialization plans for assigned medical-device platforms.
• Assess market attractiveness, customer needs, competitive offerings, and potential new indications/applications.
• Build business cases and financial models to support new product and market-expansion opportunities.
• Recommend portfolio priorities, pricing strategy, and lifecycle investments.
• Establish launch and post-launch KPIs and use market data and customer feedback to drive corrective actions.

Skills

VOC research

Usability research

Market segmentation

Cross-functional collaboration

Product strategy

Business case modeling

Education

Bachelor’s degree in marketing, business, engineering, life sciences, or related discipline

Job description

The ideal candidate will be responsible will work at the intersection of customers, technology, clinical practice and commercial strategy, helping translate company`s R&D capabilities into products that improve patient care.

The Product Marketing Manager will have unusual visibility across customer discovery, product development, clinical strategy and commercialization, with direct influence on products from early concept through global market introduction.

This role comes with benefits like 401k match, dental , vision etc.

Responsibilities:

Customer and Market Insight

• Develop deep understanding of physician workflows, unmet clinical needs, purchasing behavior, competitive technologies, and evolving standards of care.
• Conduct voice-of-customer research with physicians, nurses, technicians, administrators, and commercial partners.
• Conduct formative usability research using prototypes to identify use-related issues and inform product design.
• Translate customer insights into prioritized product and user requirements in partnership with R&D and clinical teams.
• Develop market segmentation, targeting and customer personas.

Product Strategy and Lifecycle Management:

• Develop product strategy and commercialization plans for assigned medical-device platforms.
• Assess market attractiveness, customer needs, competitive offerings, and potential new indications/applications.
• Build business cases and financial models to support new product and market-expansion opportunities.
• Recommend portfolio priorities, pricing strategy, and lifecycle investments.
• Establish launch and post-launch KPIs and use market data and customer feedback to drive corrective actions.

Qualifications:

• Bachelor’s degree in marketing, business, engineering, life sciences, or related discipline.
• 5+ years of product management, product marketing, strategic marketing, or related commercial experience involving technically sophisticated products.
• Experience working with capital equipment, durable hardware, or complex technology platforms.
• Demonstrated experience translating customer insights into market requirements to build commercial strategies.
• Experience leading or supporting new product introductions across cross-functional teams including engineering/R&D, regulatory, quality, clinical, finance, and commercial organizations.
• Experience marketing medical capital equipment and associated consumables.
• Experience conducting VOC, formative usability, or other customer research with models and prototypes.
• Familiarity with medical-device clinical development, regulatory pathways, human factors, and design control processes.