Product Marketing Manager

Cutera-Inc; Raleigh (NC); Sur place; USD 90 000 - 135 000; Plein temps

Résumé du poste

Cutera-Inc is seeking a Product Marketing Manager to own the product, market, and competitive intelligence for its global aesthetic portfolio. You will craft strategic marketing plans, lead launches, and support sales through data-driven campaigns and tools.

You will collaborate with R&D, Engineering, and Clinical teams, manage regional programs, and travel up to 40% domestically and internationally as needed.

Qualifications

• Bachelor's degree required; MBA a plus.
• Minimum five years in marketing with proven success in medical devices or aesthetic markets.
• Strong沟通 and presentation skills; able to lead cross‑functional teams.

Responsabilités

• Serve as SME for product, market, and competitive landscape.
• Develop and execute strategic and tactical marketing plans.
• Lead product launches, pricing, and promotional strategies.
• Train sales teams and support channels with effective tools.
• Build relationships with dermatology clinics and KOLs.

Connaissances

Product marketing

Market research

Strategic planning

Cross-functional leadership

Data analysis

Formation

Bachelor's degree

MBA (plus)

Outils

Excel

PowerPoint

CRM tools (Salesforce)

Description du poste

Position Summary:The Product Marketing Manager serves on the marketing team as the key product, market, and competitive expert for assigned products. This position is responsible for the development and execution of strategic and tactical marketing plans to fuel growth in the company's global product portfolio. Core responsibilities include strategic regional marketing planning, competitive analysis, pricing and promotional strategies, forecasting, sales training and support, and representing the voice of the customer and commercial team to drive product development. This person will work closely with R&D and Engineering, Sales, Clinical, and Customer Service.Duties & Responsibilities:Serve as Subject Matter Expert (SME), partnering closely with global sales and practice development teams, Clinical, Regulatory and R&DLead, in partnership with the Product Core Teams, the product development process, including product definition and requirements, product roadmap and end of life, design reviews and validation, business and financial models, and commercial launch readinessDevelop and execute product launch plans, including business case assessment, market/economic analysis, and competitive/industry analysis to drive the product development pipelineDrive product marketing programs and campaigns to grow market share, leveraging data analytics and market intelligence to identify new opportunitiesBuild product marketing plans with clear objectives, strategies, tactics, and short- and long-term P&L projections, grounded in data-driven forecastingOwn product lifecycle management, partnering cross-functionally to meet sales targets and drive consumable utilizationLead internal product training in collaboration with Commercial ExcellenceDrive brand strategy and develop marketing assets, including advertising, promotions, PR, selling tools, presentations, competitive battlecards, and customer success stories, with a strong focus on digital, social, and omnichannel engagementEstablish and nurture relationships with Key Opinion Leaders (KOLs), building and growing a network of speakers and luminaries aligned to the product portfolioMonitor the competitive landscape and market trends using data and analytics tools to identify threats and surface growth opportunities in real timeOther duties as assigned or required.Minimum Requirements & Qualifications:Bachelor's degree or equivalent experience required; MBA a plus.Minimum of five years of experience in a marketing function with a proven track record of success, or equivalent relevant experience in medical device sales.Background in medical devices and/or aesthetic industry highly preferred.Strong understanding of global aesthetic markets, with established connections to dermatology and aesthetic practices, physicians, and industry KOLs.Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with project management, digital marketing and CRM toolsApproximately 30%-40% travel required, including nights and weekends. Travel may be domestic and international.Demonstrated ability to lead and manage projects and programs and deliver results independently and through othersAbility to work in a highly competitive market and develop effective strategies to gain market share.Proven experience building relationships with clinicians and Key Opinion Leaders.Ability to work collaboratively and independently in a dynamic, fast-paced environment.Superior oral, written, and presentation communication skills.Strong creativity, leadership, and problem-solving skills.Ability to manage multiple, complex projects simultaneously.Highly resourceful, can-do attitude.