Medical Device Product Marketing Manager

Radiant Dev; Seattle (WA); On-site; USD 100,000 - 130,000; Full time

Job summary

Radiant Dev, located in Seattle, is seeking a Medical Device Product Marketing Manager to lead marketing initiatives and drive sales growth. The candidate will oversee demand generation, shapes the company's vision, and develop impactful marketing programs to enhance customer acquisition.

This role requires a strong background in sales and marketing, with an emphasis on training and communication skills. The position offers the chance to influence critical healthcare solutions.

Qualifications

• 7–10+ years of experience in sales, marketing, or sales training leadership roles.
• Proven track record of driving customer acquisition and brand growth.
• Experience designing and delivering high-impact sales training programs.

Responsibilities

• Drive the company’s value proposition in alignment with the mission.
• Oversee demand generation, sales enablement, and marketing initiatives.
• Develop and execute marketing campaigns that drive lead generation.

Skills

Sales and marketing leadership

Campaign management

Analytical skills

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, Advertising, or related field

Tools

Learning Management Systems (LMS)

Excel

PowerPoint

Job description

Medical Device Product Marketing Manager

Our client is an early stage, rapid growth commercial-stage medical device company with an opportunity for a Medical Device Product Marketing Manager to join this team making a difference every day. The company is developing solutions to challenges that have long plagued our healthcare system.

POSITION DESCRIPTION

The Medical Device Product Marketing Manager is responsible for driving the company’s value proposition in alignment with our mission and vision. This leader will oversee demand generation, sales enablement and marketing initiatives to accelerate customer acquisition, product and solution preference, and increase revenue growth.

This role combines sales leadership with marketing, ensuring that campaigns are effectively translated into impactful sales tools, training programs, and field execution strategies. The Director will work cross-functionally to align marketing initiatives with sales objectives, optimize team performance, and support sustainable growth.

With strong institutional investor backing, we offer highly committed and qualified candidates the opportunity to be a part of building a company dedicated to dramatically improving the accuracy of sepsis diagnostics to positively impact patient outcomes and hospital economics.

KEY RESPONSIBILITIES

• Strategic Leadership and Commercial Enablement.
• Shape and communicate the company’s vision, mission, and differentiated value proposition.
• Align the organization around positioning, messaging, and go-to-market tactics.
• Analyze competitive landscape and customer insights to inform strategic decisions and sales training needs.
• Develop and execute marketing campaigns that drive lead generation and pipeline growth.
• Oversee creative development including email campaigns, website content, sales collateral, advertising, promotional assets, and trade show presence (virtual and in-person).
• Design, implement, and oversee comprehensive sales and marketing training programs to enhance team performance and product knowledge.
• Execute training programs by collaborating with sales leadership to determine methodology, preparing training materials, developing course content, and communicating effectively with key stakeholders, management, and trainees.
• Owns scheduling, planning and facilitation
• Delivers content where appropriate
• Gathers feedback to assess the effectiveness of sales training programs
• Develop and maintain training curriculum, onboarding materials, and sales playbooks aligned with marketing campaigns and product launches.
• Translate marketing strategies into actionable sales tools and training resources that reinforce the company’s value proposition.
• Partner with sales leadership to align training initiatives with revenue goals and market opportunities.
• Travel alongside field employees to identify areas of improvement and additional training needs on the effective communication of our solution.
• Plan a cadence of quarterly virtual sales training events on a variety of topics designed to increase reps’ knowledge and ability to deliver clinical value to their customers.
• Develop ongoing training and education plan to ensure Sales team always have the latest product and competitive knowledge.

Demand Generation & Growth Marketing

• Create and implement world-class marketing programs that generate inbound traffic, sales-ready leads, and measurable revenue impact.
• Develop targeted campaigns for clinical, scientific, and technical audiences, including hospital-based stakeholders.
• Track campaign performance metrics and optimize initiatives to maximize ROI.
• Manage marketing budgets and ensure effective allocation of resources.

Cross-Functional Collaboration & Execution

• Work collaboratively across departments to ensure cohesive execution of marketing and demand generation plans.
• Manage external creative agencies to ensure on-time and on-budget project delivery.
• Oversee timely development and deployment of creative assets.
• Utilize CRM and LMS systems to track campaign effectiveness, training compliance, and performance metrics.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or related field required.
• 7–10+ years of progressive experience in sales, marketing, or sales training leadership roles.
• Proven track record of developing and executing marketing and sales programs that drive customer acquisition and brand growth.
• Experience designing and delivering high-impact sales training programs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Demonstrated experience targeting clinical, scientific, or technical audiences (hospital-based experience preferred).
• Experience managing budgets and external agencies.

Technical Skills

• Learning Management Systems (LMS).
• Strong analytical and reporting capabilities (Excel, PowerPoint, KPI dashboards).

Core Competencies

• Strategic thinker with strong business acumen.
• Exceptional communication and presentation skills.
• Highly organized with strong attention to detail.
• Collaborative leader with the ability to influence cross-functional stakeholders.
• Self-starter who thrives in a fast-paced, growth-oriented environment.
• Strong relationship-building skills with a positive, team-focused mindset.