Marketing Product Manager - Medical Device

L&R USA, Inc.; Milwaukee (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

L&R USA, Inc. is seeking a Product Manager to join the Marketing Group in Milwaukee. You will manage product lifecycles, drive financial goals, and shape marketing strategies for both new and existing brands.

You will collaborate with sales, clinical, and product teams, lead development projects from concept to launch, and help train the sales force on product lines. Strong communication and cross-functional skills are essential.

Qualifications

• Bachelor’s degree in marketing or a related field is required.
• 5+ years experience as a Product Manager in medical device preferred — will train in compression therapy.
• Exceptional verbal and written communication skills in English, including the ability to relate and empathize with diverse customers.

Responsibilities

• Owns product lifecycle management and drives realization of financial goals.
• Develops and implements marketing and selling strategies for new and existing brands and products.
• Provides product and brand input for advertising, promotion and PR campaigns.
• Assists in training sales team on new and existing brand and product lines.
• Leads product development projects from research to launch.

Skills

Communication skills

Cross-functional collaboration

Market research

Product lifecycle management

Education

Bachelor's degree in marketing or related field

Tools

CRM

ERP

SEO/SEM

Digital marketing tools

Job description

Overview

The Product Manager is a member of the Marketing Group, reporting to the Director of Marketing. The role requires a commitment to the L&R Corporate values of providing the highest quality products, superior customer service with good product knowledge and compassion to our customers including patients, therapists and medical professionals.

Primary Responsibilities

• The Product Manager is responsible for product lifecycle management and realization of financial goals.
• Develops and implements marketing and selling strategies for new and existing brands and products.
• Provides product and brand input for development and implementation of advertising, promotion and public relations campaigns.
• Assists in training sales team on new and existing brand and product lines.
• Participates and leads product development projects from research, ideation and product concept to development and launch.
• Develops relationships with potential product suppliers, distributors, clinicians and key opinion leaders (KOLs).
• Initiates market research studies, analyzes their findings and integrates data into product management.
• Uses sales forecasting and/or strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends.
• Champions new product development, and performs all the market and economic analysis related to new product development and/or modification to existing products.
• Prepares marketing plans, business reviews, budgets and forecasts. Collaborates cross-functionally with Marketing Group (US, International) and all other internal and external key stakeholders.
• Prepares and manages product line communications, content development and messaging; internal and external.

Qualifications

• Bachelor’s degree in marketing or a related field is required.
• 5+ years experience as a Product Manager in medical device preferred — will train in compression therapy.
• Exceptional verbal and written communication skills in English, including the ability to relate and empathize with diverse customers including patients, therapists and medical professionals.

• Ability to organize, multi-task, plan and set priorities with minimal supervision.
• Ability to work independently and in team settings.
• Ability to exercise good judgment with a strong attention to detail.
• Strong interpersonal communication skills and the ability to establish and maintain effective working relationships across all levels of the Company.
• Demonstrated poise, tact and diplomacy with the ability to handle sensitive and confidential information and situations.
• Ability to present ideas and concepts creatively, including using creativity when developing and branding of both marketing and promotional materials.
• Ability to multi-task and prioritize between various tasks as they arise.
• Ability to successfully execute initiatives on time and in budget.
• Maintains a professional image that reflects positively on the company.
• Intermediate computer and word processing skills, including Microsoft Word, Excel, Outlook and CRM, ERP, Web, social media and digital marketing tools, SEO/SEM.