Product Marketing Manager

Essity; Charlotte (NC); Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

PTO with paid holidays

Scholarship program for children ofEss

Job summary

Essity is hiring a Product Marketing Manager in Charlotte to lead local brand building in health and medical solutions. You will own the brand P/L, drive market share growth, and implement local marketing activities using global materials.

The role demands strong collaboration with cross-functional teams and the ability to translate insights into actionable plans. The ideal candidate has 2+ years in brand or product management in healthcare, solid financial sense, and excellent communication

Qualifications

• Bachelor's degree required or equivalent
• 2+ years experience in a Brand/Product Manager role in healthcare preferred
• Financial acumen and understanding
• Strong communication and collaborative skills
• Ability to set Marketing Plans
• Proven work ethic and accountability
• Travel up to 20%

Responsibilities

• Local Markets brand owner with P/L responsibility, brand building and market share growth
• Lead annual brand plans and define activation touchpoints in line with global guidance
• Manage local marketing implementation, use global materials, optimize media spend
• Lead Brand & Innovation campaigns, track results and adjust actions
• Brief Marketing Activation Managers on annual brand plan
• Own brand assortment, product management and pricing with global partners
• Build brand externally with healthcare providers, payers, clinicians and consumers
• Support generation of clinical evidence for product range and therapy areas
• Capture consumer and customer insights
• Provide feedback to global brand strategy

Skills

Brand management

Marketing strategy

Communication

Collaboration

Planning

Education

Bachelor's degree

Job description

Product Marketing Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About the Role

Essity Health and Medical Solutions is looking for an experienced Product Marketing Manager who will be accountable for brand building in local markets in line with global brand strategies.

The ideal candidate should live in Charlotte.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

• Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development

• Leads annual brand plans: owns brand A&P and defines brand activation touch points in line with global guidance.

• Responsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of digital & paid media

• Leads Brand & Innovation campaign activation, tracking and corrective actions.

• Briefs Marketing Activation Manages about annual brand plan.

• Owns Brand assortment, product management and pricing in line with global guidance. Drives Assortment initiatives together with global partners (SC, GPM, GBIS, PMI)

• Brand Building expert toward health care providers, payers, clinicians and consumers.

• Identifies and supports generation of required clinical evidence for allocated product range and therapy areas

• Expert in capturing consumers and customers insights

• Provides feedback to the global brand strategy

Who You Are

• Bachelors Degree

• 2+ years experience in a Brand or Product Manager role in healthcare preferred

• Financial acumen and understanding

• Strong communication and collaborative skills

• Ability to set Marketing Plans

• Ability to demonstrate a strong work ethic

• Travel up to 20%

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

• Wellness program provided through Rally

• Healthcare and Dependent Care Flexible Spending Accounts (FSA)

• 401(k) with employer match and annual employer base contribution

• Company paid Basic Life, AD&D, short-term and long-term disability insurance

• Employee Assistance Program

• PTO offering with Paid Holidays

• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance

• Employee discounts program

• Scholarship program for children of Essity employees.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards

Additional Information

The Company is committed to equalemployment opportunity and providingreasonable accommodations to qualifiedcandidates and employees pursuant toapplicable law. We value and encouragediversity and solicit applications from allqualified applicants without regard to race,color, gender, sex, age, religion, creed,national origin, ancestry, citizenship, maritalstatus, sexual orientation, physical or mentaldisability, medical condition, military andveteran status, gender identity or expression,genetic information, or any othercharacteristic protected by federal, state, orlocal law.

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Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.