Marketing Lead Health & Medical – Compression

Essity North America Inc.; Charlotte (NC); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) with employer match

PTO with paid holidays

Scholarship program for children ofEss

Health insurance

Job summary

Essity North America Inc. in Charlotte is seeking an experienced marketing leader to grow its Health & Medical Compression portfolio in the US. The role combines product and brand leadership to defend market leadership and to clarify positioning and strategy for retention and new customer adoption.

The ideal candidate will lead a team of 3 marketers, manage A&P budget, and work across functions to drive data-driven initiatives, craft compelling narratives, and engage industry events.

Qualifications

• Bachelor’s degree
• Demonstrated 5-year work experience in marketing at consumer goods or healthcare organization.

Responsibilities

• Owner of Health & Medical Compression therapy profit and loss, strategy development and execution resulting in profitable market share development.
• Invests and manages a team of 3 marketers.
• Manage A&P budget, analyze ROI effectiveness of initiatives across 5Ps, execute corrective actions
• A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics
• Develop compelling narratives and value propositions
• Drive company positioning and messaging through developing relationships at industry events and professional associations.
• Excellent collaborator and communicator aligning forward movement across departments on product and marketing strategies
• Identifies and supports generation of required clinical evidence for allocated product range and therapy areas
• Partners with education partners in ensuring brands are leading in health care professional education.
• Provides product development and brand communication feedback to the global brand strategy

Skills

Marketing leadership

5+ years marketing

Budget management

Data-driven

Healthcare/consumer goods

Education

Bachelor’s degree

Tools

MS Office

Job description

Marketing Lead Health & Medical – Compression

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

About the Role

Essity is looking for an experienced marketing leader in both product/branding to grow its compression portfolio in the US. The role is a pivotal role in defending its market leadership and drive clarity in understanding positioning and strategy for retention and new customer adoption in the United States.

The ideal candidate should/could live in Charlotte.

We’relooking for people who embody our values,aren’tafraid to challenge, innovate, experiment, and move at a fast pace. We’realways looking for ways to improve our products and ourselves. If this is you,we’dlove to talk.

Essential Duties and Responsibilities

• Owner of Health & Medical Compression therapy profit and loss, strategy development and execution resulting in profitable market share development.
• Invests and manages a team of 3 marketers.
• Manage A&P budget, analyze ROI effectiveness of initiatives across 5Ps, execute corrective actions
• A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics
• Develop compelling narratives and value propositions
• Drive company positioning and messaging through developing relationships at industry events and professional associations.
• Excellent collaborator and communicator aligning forward movement across departments on product and marketing strategies
• Identifies and supports generation of required clinical evidence for allocated product range and therapy areas
• Partners with education partners in ensuring brands are leading in health care professional education.
• Provides product development and brand communication feedback to the global brand strategy

Qualifications

Required education and experience

• Bachelor’s degree
• Demonstrated 5-year work experience in marketing at consumer goods or healthcare organization.

Knowledge, Skills and Abilities

• Excellent written and presentation skills.
• Self-starter with strong forward lean
• Collaborative leadership style
• Strong utilization of Microsoft products such as Word, Excel and PowerPoint
• Professional business acumen

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits

Expected Compensation

Competitive annual salary + sales incentive + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• PTO offering with Paid Holidays
• Scholarship program for children of Essity employees.

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

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Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.