Brand Manager - Incontinence

Essity; Charlotte (NC); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Wellness program

Employee discounts

Job summary

Essity Health and Medical Solutions seeks a Brand Manager to lead local market brand building in line with global strategies. The candidate should live in Philadelphia or Charlotte and drive brand P/L and activation with cross-functional teams.

You will own annual brand plans, manage local marketing, and collaborate with global partners on assets, pricing, and digital media to grow share in healthcare. Travel up to 20% may be required.

Qualifications

• Bachelor's degree required.
• 2+ years in Brand Manager role in healthcare preferred.
• Financial acumen and understanding.
• Strong communication and collaborative skills.
• Ability to set Marketing Plans.

Responsibilities

• Local Markets brand owner, overall responsible for Brand P/L, brand building and profitable market share development.
• Leads annual brand plans: owns brand A&P and defines brand activation touch points in line with global guidance.
• Responsible for marketing local implementation, usage of global material, reduction of non-working in markets, maximization of digital & paid media.
• Leads Brand & Innovation campaign activation, tracking and corrective actions.
• Briefs Marketing Activation Managers about annual brand plan.
• Owns Brand assortment, product management and pricing in line with global guidance. Drives assortment initiatives with global partners (SC, GPM, GBIS, PMI).
• Brand Building expert toward health care providers, payers, clinicians and consumers.
• Identifies and supports generation of required clinical evidence for allocated product range and therapy areas.
• Expert in capturing consumers and customers insights.
• Provides feedback to the global brand strategy.

Skills

Brand management

Healthcare experience

Financial acumen

Communication skills

Marketing planning

Education

Bachelor's Degree

Job description

Brand Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

At Essity: This Is What We Do

About the Role

Essity Health and Medical Solutions is looking for an experienced Brand Manager who will be accountable for brand building in local markets in line with global brand strategies.

The ideal candidate should live in Philadelphia or Charlotte.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

• Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development
• Leads annual brand plans: owns brand A&P and defines brand activation touch points in line with global guidance.
• Responsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of digital & paid media
• Leads Brand & Innovation campaign activation, tracking and corrective actions.
• Briefs Marketing Activation Manages about annual brand plan.
• Owns Brand assortment, product management and pricing in line with global guidance. Drives Assortment initiatives together with global partners (SC, GPM, GBIS, PMI)
• Brand Building expert toward health care providers, payers, clinicians and consumers.
• Identifies and supports generation of required clinical evidence for allocated product range and therapy areas
• Expert in capturing consumers and customers insights
• Provides feedback to the global brand strategy

Who You Are

• Bachelors Degree
• 2+ years experience in a Brand Manager role in healthcare preferred
• Financial acumen and understanding
• Strong communication and collaborative skills
• Ability to set Marketing Plans
• Ability to demonstrate a strong work ethic
• Travel up to 20%

About Our DEI Culture

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• PTO offering with Paid Holidays
• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
• Employee discounts program
• Scholarship program for children of Essity employees.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards

Additional Information

The Company is committed to equalemployment opportunity and providingreasonable accommodations to qualifiedcandidates and employees pursuant toapplicable law. We value and encouragediversity and solicit applications from allqualified applicants without regard to race,color, gender, sex, age, religion, creed,national origin, ancestry, citizenship, maritalstatus, sexual orientation, physical or mentaldisability, medical condition, military andveteran status, gender identity or expression,genetic information, or any othercharacteristic protected by federal, state, orlocal law.

If you require reasonableaccommodation as part of the applicationprocessplease contact [e-mail]

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.