Product Marketing Leader - HCM Solutions & GTM

ADP; Chicago (IL); Hybrid; USD 123,000 - 304,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

Matched Retirement Savings

Wellness Program

Short-term Disability

Long-term Disability

Charitable Contribution Match

Holidays

Personal Days & Vacation

Paid Volunteer Time Off

Job summary

ADP is hiring a Director of Product Marketing for Lyric HCM. You will own messaging across Lyric HCM domains, craft compelling market narratives, and create sales content and launch materials.

This role partners with Product Management, Sales, Marketing, and Analysts to differentiate ADP in the market. The position blends strategic thinking with hands-on execution, requiring strong storytelling and content creation skills.

Qualifications

• Experience translating product strategy into market narratives.
• Proven ability to create customer-facing content and assets.
• Strong written and verbal communication skills.

Responsibilities

• Develop positioning, messaging, and value propositions for Lyric HCM domains.
• Produce messaging frameworks, sales content, presentations, and launch materials.
• Partner with Product Management to translate strategy into market stories.
• Lead go-to-market planning for launches and enhancements.
• Develop buyer personas and market segmentation strategies.

Skills

Product Marketing

Go-to-Market

Messaging & Positioning

Sales Enablement

Content Creation

Cross-functional Collaboration

Strategic Thinking

Storytelling

Education

Bachelor's degree or equivalent experience

Job description

ADP is hiring a Director of Product Marketing for Lyric HCM. You will own messaging across Lyric HCM domains, craft compelling market narratives, and create sales content and launch materials.

This role partners with Product Management, Sales, Marketing, and Analysts to differentiate ADP in the market. The position blends strategic thinking with hands-on execution, requiring strong storytelling and content creation skills.