Director of Product Marketing — HCM Solutions

apply; Alpharetta (GA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

ADP is hiring a Director of Product Marketing for Lyric HCM to own positioning, messaging, and go-to-market content across Lyric HCM domains. You will partner with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to translate strategy into market-ready stories and assets.

You will lead the creation of buyer personas, customer journeys, and enablement programs while driving launches and market introductions to improve commercial outcomes.

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years of experience in Product Marketing, Product Strategy, Sales Enablement, Competitive Strategy, Industry Analysis, or a related discipline.
• Experience marketing enterprise software, SaaS, HCM, ERP, or other complex technology solutions.
• Demonstrated success developing positioning, messaging, launches, enablement programs, or go-to-market initiatives that drive measurable business outcomes.
• Strong written and verbal communication skills, with the ability to simplify complex concepts into compelling customer-facing narratives.
• Experience creating content and assets used by sales teams, customers, analysts, or executive stakeholders.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Proven ability to build strong partnerships and influence across a highly matrixed organization.

Responsibilities

• Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
• Create compelling narratives that help customers understand ADP's differentiated value and business impact.
• Produce core product marketing deliverables, including messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
• Partner with Product Management to translate product strategy, roadmap investments, and innovation into clear and compelling market stories.
• Lead messaging and go-to-market planning for product launches, enhancements, and market introductions.
• Develop buyer personas, customer journey insights, and market segmentation strategies to improve engagement and adoption.
• Equip Sales and Marketing teams with the content, messaging, and tools needed to communicate ADP's value effectively.
• Analyze customer feedback, market trends, competitive dynamics, and performance data to strengthen positioning and commercialization efforts.
• Bring customer and market insights into product discussions to help inform future investments and priorities.
• Partner across Product, Sales, Marketing, Competitive Intelligence, and Analyst Relations to ensure a consistent and differentiated market presence.

Skills

Product marketing

Product strategy

Sales enablement

Competitive strategy

Industry analysis

Communication

Content creation

Education

Bachelor's degree

Job description

ADP is hiring a Director of Product Marketing for Lyric HCM to own positioning, messaging, and go-to-market content across Lyric HCM domains. You will partner with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to translate strategy into market-ready stories and assets.

You will lead the creation of buyer personas, customer journeys, and enablement programs while driving launches and market introductions to improve commercial outcomes.