Director Product Marketing Lyric

apply; Alpharetta (GA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

ADP is hiring a Director of Product Marketing for Lyric HCM to own positioning, messaging, and go-to-market content across Lyric HCM domains. You will partner with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to translate strategy into market-ready stories and assets.

You will lead the creation of buyer personas, customer journeys, and enablement programs while driving launches and market introductions to improve commercial outcomes.

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years of experience in Product Marketing, Product Strategy, Sales Enablement, Competitive Strategy, Industry Analysis, or a related discipline.
• Experience marketing enterprise software, SaaS, HCM, ERP, or other complex technology solutions.
• Demonstrated success developing positioning, messaging, launches, enablement programs, or go-to-market initiatives that drive measurable business outcomes.
• Strong written and verbal communication skills, with the ability to simplify complex concepts into compelling customer-facing narratives.
• Experience creating content and assets used by sales teams, customers, analysts, or executive stakeholders.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Proven ability to build strong partnerships and influence across a highly matrixed organization.

Responsibilities

• Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
• Create compelling narratives that help customers understand ADP's differentiated value and business impact.
• Produce core product marketing deliverables, including messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
• Partner with Product Management to translate product strategy, roadmap investments, and innovation into clear and compelling market stories.
• Lead messaging and go-to-market planning for product launches, enhancements, and market introductions.
• Develop buyer personas, customer journey insights, and market segmentation strategies to improve engagement and adoption.
• Equip Sales and Marketing teams with the content, messaging, and tools needed to communicate ADP's value effectively.
• Analyze customer feedback, market trends, competitive dynamics, and performance data to strengthen positioning and commercialization efforts.
• Bring customer and market insights into product discussions to help inform future investments and priorities.
• Partner across Product, Sales, Marketing, Competitive Intelligence, and Analyst Relations to ensure a consistent and differentiated market presence.

Skills

Product marketing

Product strategy

Sales enablement

Competitive strategy

Industry analysis

Communication

Content creation

Education

Bachelor's degree

Job description

Director, Product Marketing (Lyric HCM)

Overview

ADP is hiring a Director, Product Marketing.

Organizations today are rethinking how they manage their workforce, adapt to constant change, and deliver better employee experiences. At ADP, we're building innovative human capital management solutions that help organizations simplify complexity, make more confident workforce decisions, and support the evolving needs of their people.

Great products don't always tell their own story. We're looking for a product marketer who enjoys the work of turning product innovation into messaging, launches, sales content, customer stories, and go-to-market programs that drive business results.

In this role, you'll own product marketing across assigned solution domains within ADP's Lyric HCM portfolio. You'll partner with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to create the positioning, messaging, and customer-facing content that helps buyers understand why ADP is different and why it matters.

Success requires a blend of strategic thinking and hands-on execution. You'll spend as much time building as you do planning, creating the deliverables that customer-facing teams use every day and translating market insights into actions that improve commercial outcomes.

This role is an individual contributor position with significant ownership and impact. If you're energized by creating, writing, launching, enabling, and continuously improving how products go to market, we'd love to meet you.

What You'll Do

On a typical day, you will:

• Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
• Create compelling narratives that help customers understand ADP's differentiated value and business impact.
• Produce core product marketing deliverables, including messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
• Partner with Product Management to translate product strategy, roadmap investments, and innovation into clear and compelling market stories.
• Lead messaging and go-to-market planning for product launches, enhancements, and market introductions.
• Develop buyer personas, customer journey insights, and market segmentation strategies to improve engagement and adoption.
• Equip Sales and Marketing teams with the content, messaging, and tools needed to communicate ADP's value effectively.
• Analyze customer feedback, market trends, competitive dynamics, and performance data to strengthen positioning and commercialization efforts.
• Bring customer and market insights into product discussions to help inform future investments and priorities.
• Partner across Product, Sales, Marketing, Competitive Intelligence, and Analyst Relations to ensure a consistent and differentiated market presence.

To Succeed in This Role

You’ll bring:

• Bachelor's degree or equivalent experience.
• 8+ years of experience in Product Marketing, Product Strategy, Sales Enablement, Competitive Strategy, Industry Analysis, or a related discipline.
• Experience marketing enterprise software, SaaS, HCM, ERP, or other complex technology solutions.
• Demonstrated success developing positioning, messaging, launches, enablement programs, or go-to-market initiatives that drive measurable business outcomes.
• Strong written and verbal communication skills, with the ability to simplify complex concepts into compelling customer-facing narratives.
• Experience creating content and assets used by sales teams, customers, analysts, or executive stakeholders.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Proven ability to build strong partnerships and influence across a highly matrixed organization.

Preferred Qualifications

• Experience in any of the following is a plus: HCM, payroll, workforce management, talent management, benefits administration, or related technology markets.
• Experience supporting enterprise or mid-market customer segments.
• Experience working with Competitive Intelligence, Analyst Relations, Sales Enablement, or Product Management teams.
• Experience bringing new products or capabilities to market.
• Familiarity with AI-enabled workforce technologies and emerging trends shaping the future of work.

Success Profile

You’ll thrive in this role if you are:

• A builder who enjoys creating, refining, and improving the work products that help products succeed in the market.
• A strong storyteller who can translate complex ideas into messages customers understand and remember.
• Curious about customers, competitors, and evolving market dynamics.
• Comfortable moving between strategy and execution, from shaping a narrative to building the assets that support it.
• An influential collaborator who builds credibility through expertise, results, and a willingness to roll up your sleeves.
• Energized by ownership, accountability, and delivering high-quality work.
• Passionate about helping organizations solve workforce challenges through innovative technology and differentiated customer experiences.

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