Product Marketing Leader: AI-Powered Growth & Launch

Broccoli; San Francisco (CA); On-site; USD 130,000 - 190,000; Full time

Job summary

Broccoli seeks an experienced Product Marketer to own the foundational product messaging and positioning that drives Broccoli's product innovations and launch strategy. Reporting into the CEO, this is a foundational, high-ownership role.

You'll be the second PMM, writing the playbook as you collaborate with Product, Sales, Customer Success, and other GTM teams to shape how the market understands Broccoli, build win-ready materials, and launch features with real market impact.

Qualifications

• 4–8 years of product marketing experience in high-growth B2B SaaS.
• Experience leading cross-functional teams (Marketing, Product, GTM).
• Experience building scalable processes in a dynamic startup environment.
• Strong messaging, positioning, and go-to-market collaboration.
• Revenue-focused with understanding of customer buying and sales processes.

Responsibilities

• Create clear product messaging so Broccoli's products are understood across audiences.
• Shape features and positioning with product for market impact.
• Launch products that get noticed.
• Develop buyer insights.
• Enable sales with training, assets, and enablement materials.
• Drive customer expansion.
• Build customer advocacy.
• Build scalable launch/release processes.
• Keep teams aligned across Product, Marketing, Sales, and Customer Success.

Skills

Product marketing

Cross-functional leadership

Startup environment

Messaging & positioning

Revenue strategy

GTM collaboration

Communication

AI experimentation

Ambiguity navigation

First principles thinking

Tools

AI tools

Job description

Broccoli seeks an experienced Product Marketer to own the foundational product messaging and positioning that drives Broccoli's product innovations and launch strategy. Reporting into the CEO, this is a foundational, high-ownership role.

You'll be the second PMM, writing the playbook as you collaborate with Product, Sales, Customer Success, and other GTM teams to shape how the market understands Broccoli, build win-ready materials, and launch features with real market impact.