Head of Marketing: Growth & Brand for AI Home Services

Broccoli AI; San Francisco (CA); On-site; USD 180,000 - 320,000; Full time

Job summary

Broccoli is looking for its first Head of Marketing to build a world-class marketing organization. You’ll unite an existing team behind one vision, define the market position, and shape how customers experience our brand and products.

You’ll lead strategy, direction, and team growth as Broccoli scales, with a focus on demand generation, storytelling, and integrated go-to-market execution. This role has potential to evolve into Chief Marketing Officer.

Qualifications

• 10+ years of progressive marketing experience, including leadership responsibility.
• Experience building or scaling a marketing organization.
• Deep expertise in product marketing, positioning, and go to market strategy.
• Strong experience across demand generation, digital marketing, and content strategy.
• Exceptional storytelling and communication skills.
• A builder's mindset and a passion for creating scalable systems.
• Track record of ownership, long-term impact, and delivering measurable business results.

Responsibilities

• Define and evolve Broccoli's brand strategy and positioning.
• Lead go-to-market strategy for new products and features; craft messaging and launch plans.
• Own pipeline generation across digital marketing, partnerships, events, lifecycle marketing, and paid acquisition.
• Shape Broccoli's voice across channels; elevate founder content and customer stories.
• Lead, mentor, and develop a marketing team; establish operating rhythms and high performance standards.
• Partner with Sales, Product, Customer Success, Operations, and Leadership to align priorities; use data and feedback to improve results.

Skills

Leadership

Product marketing

Demand generation

Digital marketing

Storytelling

Systems thinking

Data-driven

Ownership

Job description

Broccoli is looking for its first Head of Marketing to build a world-class marketing organization. You’ll unite an existing team behind one vision, define the market position, and shape how customers experience our brand and products.

You’ll lead strategy, direction, and team growth as Broccoli scales, with a focus on demand generation, storytelling, and integrated go-to-market execution. This role has potential to evolve into Chief Marketing Officer.