Growth Marketing Leader for AI-Powered Home Services

Broccoli; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Broccoli is seeking its first Head of Marketing to build a world-class marketing organization. You will shape how Broccoli is positioned in the market, how customers experience the brand, and how products are launched.

This leadership role requires building from the ground up, uniting a talented team behind one vision and one standard of excellence. You'll lead strategy, direction, and team construction while partnering with Sales, Product, and Customer Success to drive growth.

Qualifications

• 10+ years of progressive marketing experience with leadership responsibility.
• Deep expertise in product marketing, positioning, and go-to-market strategy.
• Strong track record in demand generation, digital marketing, and content strategy.

Responsibilities

• Define and evolve Broccoli's brand and market position.
• Lead go-to-market for new products and features with clear messaging and enablement.
• Own pipeline generation across digital marketing, partnerships, events, and paid channels.
• Shape Broccoli's voice across channels with founder and customer stories.
• Lead, mentor, and scale a marketing team with clear operating rhythms and high performance.

Skills

Marketing leadership

Product marketing

Go-to-market strategy

Demand generation

Storytelling

Cross-functional leadership

Team building

Job description

Broccoli is seeking its first Head of Marketing to build a world-class marketing organization. You will shape how Broccoli is positioned in the market, how customers experience the brand, and how products are launched.

This leadership role requires building from the ground up, uniting a talented team behind one vision and one standard of excellence. You'll lead strategy, direction, and team construction while partnering with Sales, Product, and Customer Success to drive growth.