Remote Product Marketing Manager — Workforce Engagement

8x8; Northern (KY); Hybrid; USD 100,000 - 149,000; Full time

Job summary

8x8 is seeking a Product Marketing Manager for Workforce Engagement Management. You will own end-to-end GTM for the WEM category, including market positioning, pricing strategy, launches, and lifecycle demand generation across Sales and Customer Success.

You will guide strategy with customer insights and competitive intelligence. You will partner with Product, Marketing, and Growth to influence roadmaps, enable cross-functional teams, and mentor junior PMMs while driving measurable business

Qualifications

• 3-6 years of B2B product marketing.
• Ownership of a feature, product, or segment launch with measurable business results.
• Experience with SLG and PLG motions is a plus.
• Experience in contact center, customer experience, or ERP environments is a plus.
• Pricing strategy, storytelling, basic financial modeling, and BI dashboards.
• Strategic research: customer interviews, competitive analysis, market segmentation.
• Strong communication and influence across functions.

Responsibilities

• Define market requirements, market sizing, and differentiated positioning for WEM.
• Build and own launch plans, value propositions, competitive narratives, and demo flows for feature releases and campaigns.
• Partner with Product to shape roadmap trade-offs and prioritization.
• Enable Sales and Customer Success with pitches, battle cards, objection-handling frameworks, and playbooks.
• Drive data-driven demand generation and campaign management.
• Develop pricing strategy, packaging recommendations, and financial modeling for the WEM segment.
• Mentor and guide associate-level PMMs on research methodology, positioning development, and launch execution.

Skills

B2B product marketing

Job description

8x8 is seeking a Product Marketing Manager for Workforce Engagement Management. You will own end-to-end GTM for the WEM category, including market positioning, pricing strategy, launches, and lifecycle demand generation across Sales and Customer Success.

You will guide strategy with customer insights and competitive intelligence. You will partner with Product, Marketing, and Growth to influence roadmaps, enable cross-functional teams, and mentor junior PMMs while driving measurable business