Lead Product Marketing Manager

Socket.dev; Lowell (MI); Hybrid; USD 115,000 - 165,000; Full time

Job summary

UKG is seeking a Product Marketing Lead to shape market narrative, go‑to‑market strategy, and commercial success for our Workforce Management portfolio. You will translate complex capabilities into clear business outcomes for enterprise buyers and influence product direction.

This role requires strong cross‑functional leadership in Marketing, Sales, Product, and Analytics, with a hybrid work model (3 days/week in UKG offices).

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• 5+ years of progressive product marketing experience (B2B SaaS or multi‑product platforms).
• Proven ability to develop differentiated messaging and positioning with measurable outcomes.
• Experience developing executive presentations, sales enablement content, and ROI frameworks.
• Demonstrated ability to influence across Product, Sales, and Marketing without formal authority.
• Experience leading product launches or GTM programs and understanding enterprise buying journeys.

Responsibilities

• Develop differentiated Workforce Management messaging and positioning tied to business outcomes.
• Drive cross‑functional alignment across Product, Sales, Marketing and other departments.
• Support GTM strategy including launches, pricing, packaging, and field readiness.
• Synthesize market and customer insights into roadmap priorities and revenue‑driven decisions.
• Create sales enablement assets and value/ROI content to win enterprise deals.
• Collaborate with Marketing on ABM, demand generation, webinars, and thought leadership.

Skills

Messaging strategy

Executive presentations

Cross‑functional influence

Go-to-market

Product marketing

Education

Bachelor’s degree in marketing or related field

Job description

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About the Role:

We are seeking a Product Marketing Lead to help shape the market narrative, go-to-market strategy, and commercial success of our Workforce Management portfolio. Reporting to the Senior Director of Product Marketing for Workforce Management, this is a role for someone who can move comfortably between strategic thinking and hands‑on execution—developing differentiated positioning, influencing product direction, and creating the messaging and content that help customers understand the value of what we build.

You will translate complex Workforce Management capabilities into clear business outcomes for enterprise buyers, including CHROs, CFOs, and senior HR and IT leaders. You will help shift the conversation from software features to strategic outcomes such as workforce productivity, operational efficiency, compliance, employee experience, and measurable return on investment.

As a cross-functional leader, you will work closely with Product Management, Sales, Marketing, Customer Success, and senior leaders to help create a cohesive market approach. You will lead through influence, bring structure to competing inputs, and develop a clear point of view on buyers, markets, competitors, and the opportunities that matter most.

You will also partner with Product Management to shape roadmap priorities, coordinate with Analyst Relations to strengthen our market position, and support Marketing and Sales with the messaging and content they need to generate demand and win complex enterprise deals.

Responsibilities:

• -Develop differentiated Workforce Management messaging and positioning that connects product capabilities to strategic business outcomes and clearly communicates why the problem matters, why our solution is different, and why customers should act now.
• -Drive alignment in a matrixed environment by building consensus, managing dependencies, and influencing peers and leaders across Product, Sales, Marketing, and other departments.
• -Advocate for the Workforce Management team’s go‑to‑market needs and contribute to broader GTM strategy, including product launches, pricing and packaging, commercialization, field readiness, and post‑launch optimization.
• -Partner with Product Management to synthesize customer, market, competitive, field, and usage insights into actionable recommendations that inform roadmap priorities and revenue‑based product decisions.
• -Support the GTM team in developing sales plays and create the supporting commercial content—such as value and ROI frameworks, executive presentations, objection‑handling guidance, solution briefs, and other assets that helps enterprise sales teams win.
• -Partner with Marketing on ABM, demand‑generation, webinar, and thought‑leadership programs by providing the messaging, content, and market insights needed to generate qualified enterprise pipeline.
• -Maintain a strong point of view on Workforce Management buyers, market trends, industry dynamics, and competitive positioning, using voice‑of‑the‑market insights to shape Product, Sales, and Marketing strategy.
• -Coordinate with Analyst Relations and Product Management on analyst briefings, product narratives, and supporting materials, including editing content to ensure clarity and consistency.
• -Work with Sales Operations to define and evaluate GTM KPIs, including pipeline, adoption, content effectiveness, competitive win rates, and other commercial signals; bring those insights to the Product team to support revenue‑based prioritization.

Required Qualifications:

• -Bachelor’s degree in marketing, business, communications, or a related field—or equivalent experience.
• -5+ years of progressive experience in product marketing, including experience leading B2B SaaS or multi‑product platform solutions.
• -Proven ability to develop differentiated messaging and positioning that connects product capabilities to measurable customer and business outcomes.
• -Experience developing executive presentations, sales enablement content, value propositions, ROI frameworks, and other commercial materials.
• -Demonstrated ability to drive alignment and influence without formal authority across Product, Sales, Marketing, and other cross‑functional teams.
• -Experience leading product launches or go‑to‑market programs from strategy and positioning through field readiness and performance measurement.
• -Deep understanding of enterprise buying journeys and complex, multi‑stakeholder sales cycles, including experience partnering with Product Management to inform roadmap decisions. **We collaborate and succeed in a hybrid model. 3 days per week in one of these UKG offices is a requirement.

Preferred Qualifications:

• -Exceptional written, verbal, and visual communication skills, including the ability to simplify complex ideas and present effectively to senior leaders.
• -Strong strategic and analytical judgment, with the ability to synthesize customer, market, product, competitive and revenue data into clear recommendations and priorities.
• -Experience in Workforce Management, HR technology, or adjacent enterprise software markets is a plus.
• -Experience working with Healthcare customers or within the Healthcare vertical is also a plus.
• -Familiarity with AI-enabled products or AI-supported marketing workflows is preferred.

Success in This Role Looks Like:

• -A differentiated Workforce Management narrative that resonates with buyers, is consistently adopted across Product, Sales, and Marketing, and establishes the Product Marketing Lead as a trusted thought partner to senior leaders.
• -Product Marketing content and GTM programs that improve enterprise sales effectiveness and contribute to measurable outcomes such as qualified pipeline, deal velocity, competitive win rates, customer adoption, or expansion.
• -Customer, market, competitive, field, and product insights that meaningfully influence product roadmap decisions and revenue‑based prioritization.
• -Well‑coordinated analyst engagements and strong collaboration with Analyst Relations that support the broader Workforce Management market narrative.
• -Recognition as a trusted thought partner by Product, Marketing and Sales.

Company Overview

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people‑first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It’s this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations… Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster UKG participates in E-Verify. View the E-Verify posters here. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [e-mail]. The pay range for this position is $115,100 to $165,450. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits