Product Marketing Lead — Inverters & Power Conversion

Nextracker; Fremont (CA); On-site; USD 170,000 - 180,000; Full time

Job summary

Nextpower is seeking a Product Marketing Manager to drive messaging, positioning, and launch strategy for its inverter and power conversion portfolio. You will partner with product, sales, and engineering to translate complex power electronics into customer value and enable effective go-to-market efforts across utility-scale solar deployments.

You will develop compelling collateral, train sales teams, and coordinate launches, while continuously gathering insights from developers, EPCs, IPPs,

Qualifications

• 8+ years of experience in B2B product marketing, product management, technical marketing, sales enablement, or related roles in industrial/energy/infrastructure fields.
• Experience with utility-scale solar, power conversion, inverters, energy storage, grid infrastructure, or related markets is strongly preferred.
• Ability to translate technical product capabilities into compelling customer value propositions.
• Comfortable working with engineers and product managers and communicating technical concepts clearly.
• Strong writing, messaging, and storytelling skills across technical and commercial audiences.
• Experience developing product launch plans, sales enablement tools, customer presentations, and collateral.
• Ability to gather and synthesize customer, market, and competitive insights.
• Adept at building slide decks and presenting to internal and customer-facing audiences.
• Ability to travel domestically and internationally as needed.
• BS degree in a technical, business, marketing, communications, or related field.
• Experience with utility-scale solar project development or EPC workflows is a plus.

Responsibilities

• Product Messaging and Positioning: Develop differentiated messaging and value propositions for Nextpower inverter and power conversion products.
• Sales Enablement: Equip sales with tools, content, and training for customer conversations.
• Launch Planning: Build go-to-market plans for new inverter products and updates in collaboration with cross-functional teams.
• Customer Storytelling: Create narratives around performance, reliability, uptime, and domestic supply chain confidence.
• Market and Customer Insights: Identify needs, trends, and buyer pain points across developers, EPCs, IPPs, utilities, and asset owners.
• Cross-Functional Collaboration: Align with product, engineering, sales, marketing, and regional teams.
• Content Development: Create collateral, datasheets, FAQs, and training materials.
• Voice of Customer: Gather feedback to refine messaging and outputs.
• Platform Positioning: Articulate fit within Nextpower's integrated platform.

Skills

Product marketing

B2B marketing

Go-to-market

Sales enablement

Cross-functional collaboration

Technical communication

Storytelling

Project management

Education

BS degree

Tools

PowerPoint

MS Office

Job description

Nextpower is seeking a Product Marketing Manager to drive messaging, positioning, and launch strategy for its inverter and power conversion portfolio. You will partner with product, sales, and engineering to translate complex power electronics into customer value and enable effective go-to-market efforts across utility-scale solar deployments.

You will develop compelling collateral, train sales teams, and coordinate launches, while continuously gathering insights from developers, EPCs, IPPs,