Product Marketing Lead, Imaging & Photonics

MKS Instruments; Milpitas (CA); On-site; USD 130,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid holidays

Paid vacation days

Parental leave

Tuition reimbursement

Stock programs

Job summary

MKS Instruments, including Spectra-Physics, is seeking a Product Marketing Manager to partner with Engineering, Operations, Sales and Customers to drive business performance of our photonics lines. You will shape product strategy, craft roadmaps and develop compelling messaging for marketing materials.

The role demands strong communication, strategic thinking and cross-functional collaboration across global teams, with travel up to 20% as needed.

Qualifications

• Bachelor's degree in Engineering or Science required.
• 5+ years of product marketing or product management experience with technical products (imaging, lasers, photonics or optics).
• Strategic thinker able to plan and execute tactically.
• Strong verbal and written communication skills.
• Team player and works well in cross-functional global environments.

Responsibilities

• Defining and communicating the product line strategy and product roadmap, including requirements and business cases for new products.
• Forecasting product line volumes, revenue and margins with input from sales and operations.
• Understanding market segmentation, applications, customer needs, competition, trends and dynamics to target opportunities and threats.
• Managing the product lifecycle including decisions on product changes, new models, priorities and obsolescence.
• Creating messaging and content for marketing materials (ads, datasheets, tradeshows, website, PR, memos, newsletters).
• Supporting sales to win new business and orders, including presenting at conferences and helping with tradeshows.
• Travel Requirements: Up to 20% of travel is required.

Skills

Bachelor's degree in Engineering or Sc

5+ years product marketing/management

Strategic thinking

Verbal and written communication

Cross-functional collaboration

Education

Bachelor's degree in Engineering or Science

Job description

MKS Instruments, including Spectra-Physics, is seeking a Product Marketing Manager to partner with Engineering, Operations, Sales and Customers to drive business performance of our photonics lines. You will shape product strategy, craft roadmaps and develop compelling messaging for marketing materials.

The role demands strong communication, strategic thinking and cross-functional collaboration across global teams, with travel up to 20% as needed.