Senior Manager, Product Line Marketing, Optics

MKS Inc.; Irvine (CA); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Stock programs

Signing bonus

Tuition reimbursement

Job summary

MKS is seeking a Senior Manager, Product Line Marketing to drive market-driven strategies across advanced technology products. You will partner with Sales, Engineering, Operations, Product Management, and key customers to translate market needs into product roadmaps and growth initiatives.

Travel up to 30% US travel; you will report to the Director of Product Marketing and lead efforts to accelerate revenue, market share, and customer engagement across assigned product lines.

Qualifications

• Bachelor's degree or equivalent experience required.
• Strong optical engineering knowledge for technical discussions with customers.
• Experience in product marketing, strategic marketing and go-to-market planning.

Responsibilities

• Develop and execute product marketing strategies to drive revenue and market share.
• Conduct market research, competitive analysis, and customer assessments.
• Gather customer insights and translate requirements into product roadmaps.
• Collaborate with engineering and product development for new product introductions.
• Create product positioning, messaging, and sales enablement materials.
• Support pricing analysis, proposals, and strategic opportunity development.
• Lead cross functional reviews to ensure successful launches and performance.
• Monitor market dynamics and competitive activity to adjust priorities.

Skills

Optical engineering knowledge

Customer engagement

Product marketing experience

Market analysis

Business strategy

Product launches

Pricing & margins

Communication skills

Cross-functional leadership

Prioritization

Education

Bachelor's degree or equivalent experience

Master's degree or PhD preferred

Job description

A Day in Your Life at MKS:

As a Senior Manager, Product Line Marketing at MKS, you will partner with Sales, Engineering, Operations, Product Management, and key customers to develop and execute market-driven strategies that accelerate growth across a portfolio of advanced technology products. You will serve as the voice of the customer and market, translating industry trends, customer needs, and competitive intelligence into successful commercialization strategies, product roadmaps, and business growth initiatives. In this role, you will report to the Director of Product Marketing.

You Will Make an Impact By:

• Developing and executing product marketing strategies that drive revenue growth, market share expansion, and customer engagement across assigned product lines.
• Conducting market research, competitive analysis, and customer assessments to identify market opportunities, emerging technologies, and strategic growth areas.
• Serving as the voice of the customer by gathering customer insights and translating market requirements into product strategy and roadmap recommendations.
• Partnering closely with Engineering and Product Development teams to support new product introductions and ensure solutions align with customer and market needs.
• Creating product positioning, value propositions, messaging, and sales enablement materials that clearly communicate product differentiation and business value.
• Supporting the commercial organization through product training, customer presentations, pricing analysis, proposal support, and strategic opportunity development.
• Leading cross functional reviews with Sales, Engineering, Operations, Supply Chain, and Quality teams to ensure successful product launches and ongoing product performance.
• Monitoring product line performance, market dynamics, customer feedback, and competitive activity to recommend business, product, and investment priorities.
• Building strong relationships with customers, industry partners, and internal stakeholders to identify new business opportunities and strengthen market presence.
• Preparing and presenting business reviews, market assessments, product strategies, and growth recommendations to senior leadership.
• Travel Requirements: Up to 30% US travel required.

Skills You Bring:

• Bachelor's degree or equivalent experience
• 10+ years of related experience.
• Strong optical engineering knowledge, industry experience to enable in-depth technical discussions with customers, understand and evaluate system-level optical architectures, performance tradeoffs and effectively translate customer requirements into product and technology roadmap decisions.
• Ability to engage credibly with customer engineering teams on topics such as optical design, imaging systems, illumination, laser beam delivery, and next-generation technology requirements.
• Demonstrated experience in product marketing, technical marketing, strategic marketing, product line management, or a related commercial role.
• Strong understanding of market analysis, customer segmentation, competitive positioning, and go-to-market strategy development.
• Ability to translate customer and market needs into business strategies and product investment recommendations.
• Experience supporting new product introductions, product launches, and commercialization initiatives.
• Strong business acumen with experience evaluating pricing, margins, market opportunities, and growth strategies.
• Excellent communication and presentation skills with the ability to influence customers, executives, technical teams, and commercial organizations.
• Proven ability to lead cross functional teams and drive results in a matrix environment.
• Ability to manage multiple priorities while balancing customer needs, business objectives, and organizational resources.

Preferred Skills: (Optional)

• Master's degree or PhD preferred - may count applicable advanced education as part of experience.
• Experience marketing highly technical products in B2B manufacturing or technology markets.
• Experience driving market share growth through new product introductions and customer acquisition initiatives.

Supervisory Scope: (Optional)

• Reporting Relationships: May lead product marketing professionals or serve as a senior individual contributor with significant cross functional leadership responsibilities.
• Financial Responsibilities: Supports product line revenue growth, pricing strategy, market expansion initiatives, and profitability objectives.

In addition to the above responsibilities, the following are considered material job duties of the position:

• Ability to take and follow directions and instructions.
• Ability to interact with other employees, customers, suppliers, vendors, or the public, in a safe, professional, and respectful manner.
• Access to sensitive and confidential business systems and software, personally identifying information, the company’s financial information, and/or the ability to maintain physical security and safety.
• Because this position involves the above material job duties, trustworthiness, reliability, and good judgment also are material job duties.

We are interested in a qualified candidate who is eligible to work in the United States. However, we will not be sponsoring work visas for this position, at this time.

MKS is an equal opportunity employer, including disability, veteran status and all categories protected by law. Please review our EOE statements for additional details. MKS is generally only hiring candidates who reside in states where we are registered to do business.

MKS will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act for Employers.

Compensation and Benefits:

Salary Pay Range: $140,000 to $170,000 per year. This range is a good faith estimate of the expected salary range for this position, based on a wide range of factors including qualifications, experience and training, operational and business needs and other considerations permitted by law.

Bonus: This position is eligible for a discretionary annual bonus, in an amount to be determined by MKS [or as applicable].

Benefits: MKS offers a comprehensive benefits package, including health insurance coverage (medical, dental and vision), 401(k) with company match, life and disability insurance, 12 paid holidays, sick time, 15 paid vacation days, [6 weeks fully paid] parental leave, adoption assistance and tuition reimbursement [and for participation in any stock programs, signing bonus, etc.