Product Marketing Lead – GTM & Messaging Expert

Marsh; Bethesda (MD); Hybrid; USD 91,000 - 182,000; Full time

Benefits offered by this job

Health benefits

401K

Tuition assistance

Employee assistance program

Hybrid work model

Job summary

Marsh is seeking a Product Marketing Lead to shape how Victor products are positioned, messaged, and presented to market. You will collaborate with product, sales, and marketing teams to translate complex offerings into clear, compelling assets that drive awareness, leads, and revenue growth.

The role covers positioning, go-to-market support, sales enablement, market intelligence, and cross-functional collaboration, with focus on thoughtful leadership and global perspectives across campaigns and

Responsibilities

• Support creation of clear positioning and messaging for products and platforms.
• Help maintain consistency in messaging across channels and materials.
• Assist with go-to-market planning, launch plans, and cross-functional coordination.
• Create and maintain sales and education materials, including case studies and product guides.
• Monitor competitive landscape and inform positioning and priorities.
• Partner with content teams and carrier partners on thought leadership materials.

Job description

Marsh is seeking a Product Marketing Lead to shape how Victor products are positioned, messaged, and presented to market. You will collaborate with product, sales, and marketing teams to translate complex offerings into clear, compelling assets that drive awareness, leads, and revenue growth.

The role covers positioning, go-to-market support, sales enablement, market intelligence, and cross-functional collaboration, with focus on thoughtful leadership and global perspectives across campaigns and