Product Marketing Lead: GTM, Positioning & Enablement

Marsh; Broomfield (CO); Hybrid; USD 91,000 - 182,000; Full time

Benefits offered by this job

Health and welfare benefits

Tuition assistance

401K savings

Employee assistance programs

Job summary

Marsh in the United States is seeking a Product Marketing Lead to shape how Victor products are positioned, messaged, and presented to the market. You will collaborate with product, sales, and marketing teams to turn complex offerings into clear, compelling materials that drive awareness, lead generation, and revenue growth.

You will own positioning, messaging consistency, go-to-market support, sales enablement, competitive intelligence, and thought leadership.

Responsibilities

• Support the creation of clear positioning and messaging for products, solutions, and platforms
• Help maintain consistency in messaging across channels and materials
• Support go-to-market planning for new products, enhancements, and features in partnership with business and sales teams
• Help define target segments, buyer personas, and customer profiles
• Assist with launch plans and coordination across cross-functional teams
• Create and maintain sales and education materials, including thought leadership, one-pagers, case studies, and product guides
• Support the development of value propositions and competitive messaging for sales teams
• Help with targeted regional campaigns in partnership with sales
• Monitor the competitive landscape and share useful insights with the team
• Review marketing results and customer feedback to help inform positioning and priorities
• Track market trends and broker/insured behavior to identify opportunities
• Partner with marketing content team members and carrier partners on educational and thought leadership materials
• Support campaigns and content efforts with publications and associations that align with business strategy
• Contribute to thought leadership that builds brand credibility and market awareness
• Keep a global perspective when supporting content, campaigns, and go-to-market efforts
• Work with business, sales, operations, and leadership on strategy and priorities
• Serve as a marketing partner and coordinator with leadership
• Use data to track KPIs and measure marketing impact
• Stay curious, open to new ideas, and willing to adapt based on results

Job description

Marsh in the United States is seeking a Product Marketing Lead to shape how Victor products are positioned, messaged, and presented to the market. You will collaborate with product, sales, and marketing teams to turn complex offerings into clear, compelling materials that drive awareness, lead generation, and revenue growth.

You will own positioning, messaging consistency, go-to-market support, sales enablement, competitive intelligence, and thought leadership.