Product Marketing Lead for GTM & Sales Enablement

Marsh Agency; Bethesda (MD); Hybrid; USD 91,000 - 182,000; Full time

Benefits offered by this job

Health benefits

Tuition assistance

401K savings

Job summary

Marsh Agency is seeking a Product Marketing Lead to shape how Victor products are positioned, messaged, and presented to market. You will work with product, sales, and marketing teams to turn complex offerings into clear, compelling materials that drive awareness, leads, and revenue growth.

The role supports go-to-market planning, target segmentation, and cross-functional launch coordination, including development of value propositions and competitive messaging for sales teams.

Responsibilities

• Support development of product positioning and messaging.
• Coordinate go-to-market planning with business and sales teams.
• Create and maintain sales enablement materials and product guides.
• Monitor competitive landscape and market trends.
• Collaborate with content teams and carrier partners on educational materials.
• Use data to track KPIs and measure marketing impact.
• Support campaigns and content efforts across regions and markets.

Job description

Marsh Agency is seeking a Product Marketing Lead to shape how Victor products are positioned, messaged, and presented to market. You will work with product, sales, and marketing teams to turn complex offerings into clear, compelling materials that drive awareness, leads, and revenue growth.

The role supports go-to-market planning, target segmentation, and cross-functional launch coordination, including development of value propositions and competitive messaging for sales teams.