Strategic Product Marketing Manager

Electric Co-op; Arlington (VA); Hybride; USD 110 000 - 124 000; Plein temps

Résumé du poste

NRECA's Marketing team in Arlington, VA is seeking a strategic Marketing Manager to drive product adoption and member engagement across 100+ offerings. You’ll lead integrated campaigns, translate complex offerings into compelling value propositions, and partner with senior leaders to shape go-to-market strategies.

You'll apply data analytics, audience insights, and emerging AI tools to optimize performance across digital, email, social, and events, while maintaining a focus on revenue growth and

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 5+ years of marketing experience in a complex, matrixed organization.
• Proven ability to execute integrated multichannel campaigns.
• Strong data analytics and audience segmentation experience.
• Strategic mindset linking business goals to marketing impact.
• Excellent communication and storytelling skills.
• Ability to report to the office when required.

Responsabilités

• Lead and execute integrated marketing strategies aligned to business goals.
• Translate offerings into clear value propositions and messaging.
• Concept and deliver campaigns across digital, email, social, web and events.
• Use segmentation and metrics to optimize performance.
• Apply AI tools and marketing tech to enhance content and workflows.
• Collaborate with stakeholders and senior leaders to set goals and deliver solutions.
• Evaluate requests and guide stakeholders to the most effective approach.
• Partner with creative, comms and marketing ops for cohesive execution.

Connaissances

Multichannel campaigns

Data analytics

Audience segmentation

Strategic thinking

Communication

Stakeholder collaboration

Formation

Bachelor’s degree in Marketing/Communications

Description du poste

NRECA's Marketing team in Arlington, VA is seeking a strategic Marketing Manager to drive product adoption and member engagement across 100+ offerings. You’ll lead integrated campaigns, translate complex offerings into compelling value propositions, and partner with senior leaders to shape go-to-market strategies.

You'll apply data analytics, audience insights, and emerging AI tools to optimize performance across digital, email, social, and events, while maintaining a focus on revenue growth and