Remote Data-Driven Growth Lead — Integrated Marketing

renpsg; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Ren is seeking a Senior Manager, Integrated Marketing Strategy to be the analytical and operational engine behind Corporate Marketing and Communications for Ren, Renaissance Charitable Foundation (RCF), and American Endowment Foundation (AEF). You will unify paid media, content, and the website to drive growth.

We need someone sharp, structured, and data-obsessed who can direct agency partners, own a conversion funnel, and translate channel data into a clear weekly view of what’s working.

Qualifications

• 7-9 years in integrated marketing, growth marketing, or marketing operations.
• Strong analytical fluency with GA4, Looker Studio, or Search Console.
• Experience directing an agency's day-to-day execution, briefs, budget, and performance accountability.
• Hands-on experience with conversion optimization: landing pages, forms, and CTA testing.
• Familiarity with SEO and keyword research and how search intent informs content strategy.
• Detail-oriented and highly organized with ability to manage multiple workstreams.

Responsibilities

• Own integrated campaign coordination across paid, content, and earned channels to align priorities.
• Own SEO and AEO execution and surface search signals to inform content strategy.
• Maintain campaign calendar and briefing processes across content, paid, and PR to align moments.
• Own Paid Media and Conversion, directing agency execution, briefs, budget pacing, testing, and reviews.
• Own the path from advisor engagement to conversion in partnership with marketing operations; run conversion experiments to improve site performance.
• Own roadmap for improving website conversion architecture: landing pages, forms, and CTAs.
• Own Performance Reporting; consolidate across channels for leadership.
• Build and maintain KPI framework and reporting infrastructure (GA4, Looker Studio) to be accessible and trustworthy.
• Surface insights and recommendations from data, flag what's working and what to test next.
• Monitor CPM/CPA benchmarks and reallocate budget accordingly.

Skills

Analytical thinking

Agency management

Conversion optimization

SEO awareness

Detail-oriented

Education

Bachelor's degree

Tools

GA4

Looker Studio

Google Search Console

Job description

Ren is seeking a Senior Manager, Integrated Marketing Strategy to be the analytical and operational engine behind Corporate Marketing and Communications for Ren, Renaissance Charitable Foundation (RCF), and American Endowment Foundation (AEF). You will unify paid media, content, and the website to drive growth.

We need someone sharp, structured, and data-obsessed who can direct agency partners, own a conversion funnel, and translate channel data into a clear weekly view of what’s working.