Product Marketing & Launch Specialist

Bel Fuse Inc.; Lombard (IL); In loco; USD 62.000 - 80.000; Tempo pieno

Vantaggi offerti da questo lavoro

401K and company match

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Company Life Insurance

Short & Long-term disability

Paid Time Off

Pet Insurance

Tuition Reimbursement

Descrizione del lavoro

Bel Fuse Inc. in Lombard, IL, seeks a Specialist, Product Marketing & Promotions to lead the marketing effort for new product introductions within an assigned portfolio.

You will translate technical product information into positioning, launch plans, customer-facing materials, sales tools, and coordinated promotional programs, while expanding ongoing promotions for existing products across channels. The role emphasizes cross-functional collaboration, metrics-driven planning, and managing budgets

Competenze

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in marketing, product management, or related role.
• Experience working cross-functionally across multiple departments or business units.
• Strong writing, editing, and proofreading skills; experience contributing to marketing content preferred.
• Experience with project management tools (Jira, Asana, Monday.com or similar).
• Ability to translate technical product concepts into customer value—connecting specs to market relevance.
• Must be a US Citizen or Permanent Resident.

Mansioni

• Lead the marketing workstream for assigned new product introductions from initial intake and launch planning through market release, promotional activation, and post-launch review.
• Determine the appropriate level of marketing support for each launch based on strategic importance, target market, revenue opportunity, competitive position, product readiness, and available resources.
• Maintain an ongoing understanding of assigned product roadmaps, customer applications, competitive activity, market priorities, and revenue opportunities.
• Plan, write, coordinate, and/or execute activity across email, organic and paid social media, digital and print advertising, public relations, website content, sales enablement, and other relevant channels.
• Build and manage promotional plans for assigned products and markets.
• Plan, write, coordinate, and/or execute activity across email, organic and paid social media, digital and print advertising, public relations, website content, sales enablement, and other relevant channels.
• Participate in planning discussions with Product Management and Sales to identify upcoming launches, portfolio priorities, customer and market needs, and gaps in marketing support.
• Manage assigned program budgets, estimates, purchase requirements, and vendor deliverables in accordance with company processes.

Conoscenze

Cross-functional collaboration

Strong writing & editing

Product marketing experience

Technical concept translation

US citizenship or permanent resident

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

Jira

Asana

Monday.com

Descrizione del lavoro

Bel Fuse Inc. in Lombard, IL, seeks a Specialist, Product Marketing & Promotions to lead the marketing effort for new product introductions within an assigned portfolio.

You will translate technical product information into positioning, launch plans, customer-facing materials, sales tools, and coordinated promotional programs, while expanding ongoing promotions for existing products across channels. The role emphasizes cross-functional collaboration, metrics-driven planning, and managing budgets