Marketing Specialist: Strategy, Content & Brand Growth

Bonfiglioli Usa Inc; Hebron Estates (KY); Sur place; USD 50 000 - 75 000; Plein temps

Résumé du poste

Bonfiglioli Usa Inc. is seeking a Marketing Specialist to lead marketing initiatives, create compelling collateral, and coordinate campaigns across channels in a fast-paced environment.

The role involves planning trade shows, developing content, and collaborating with sales and other teams to grow brand awareness. A marketing degree or equivalent experience is required, with proficiency in Adobe and Microsoft Office.

Qualifications

• A degree in Marketing or related field or the equivalent level of experience.
• Proficient in Microsoft Word, Excel, Outlook; able to present data clearly.
• Experience with design and video software (e.g., Adobe).
• Strong knowledge of marketing and analytics tools.
• Excellent attention to detail and organizational skills.
• Track record of managing projects with cross-functional teams.
• Analytical and multitasking capabilities; strong communication.
• Ability to work in a fast-paced, challenging environment.

Responsabilités

• Obtain a thorough understanding of products, standards, and differentiators to increase brand awareness.
• Document processes and propose efficiency improvements.
• Collaborate with sales and other teams to drive marketing initiatives.
• Develop and create marketing materials ensuring brand guidelines are met.
• Coordinate with agencies for promotional campaigns across media.
• Write, proofread, and edit content across mediums.
• Organize and deploy trade show activities.
• Create and manage internal content for all platforms (Facebook Workplace, digital screens, newsletters).
• Plan and conduct market research to test products and market potential.
• Design engaging content for digital channels.
• Assist in planning and executing trade show booths with internal teams.

Connaissances

Marketing strategy

Content creation

Cross-functional collaboration

Trade show planning

Project management

Communication

Data analytics

Multitasking

Formation

Degree in Marketing or related field

Outils

Adobe Creative Suite

Microsoft Office

Description du poste

Bonfiglioli Usa Inc. is seeking a Marketing Specialist to lead marketing initiatives, create compelling collateral, and coordinate campaigns across channels in a fast-paced environment.

The role involves planning trade shows, developing content, and collaborating with sales and other teams to grow brand awareness. A marketing degree or equivalent experience is required, with proficiency in Adobe and Microsoft Office.