Product Marketing Launch Lead

TouchPoint Inc.; Concordville (PA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health coverage

401(k) matching

Paid time off

Tuition reimbursement

ESOP

Job summary

Southco, a leading global manufacturer, seeks a Product Marketing Specialist to own end-to-end launches and sustain momentum with ongoing campaigns across 15 product families. You’ll partner with Product Management, Industry Marketing, and Sales from Concordville, PA to ensure launch readiness and market impact.

Your role combines strategic positioning with hands-on campaign execution, requiring collaboration across teams and strong project management. Travel up to 25% may be needed.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field or equivalent work experience.
• 2–3 years of experience in product marketing, campaign marketing, or launch marketing.
• Experience building and executing multi-channel campaigns across social, search, and email.
• Strong project management skills with ability to orchestrate cross-functional launch activities against deadlines.
• Familiarity with stage-gate or PLC processes is a plus.
• Effective cross-functional collaboration with Product Management, Sales, and Industry Marketing.
• Willingness to travel occasionally, up to 25%.

Responsibilities

• Lead execution of 10+ product launches per year end-to-end, developing positioning and messaging and orchestrating cross-functional launch activities.
• Represent Marketing in regional G0 Stage Gate reviews, evaluating opportunities and ensuring launch readiness criteria are met.
• Manage always-on promotional campaigns across 15 product families, building offer calendars and creative to sustain demand between launches.
• Build and manage channel campaigns across social, search, and email in support of launches and promotions.
• Track and analyze launch and promotional campaign performance and report results with recommendations.

Skills

Launch planning

Campaign marketing

Cross-functional collaboration

Project management

Multichannel campaigns

Travel readiness

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Southco, a leading global manufacturer, seeks a Product Marketing Specialist to own end-to-end launches and sustain momentum with ongoing campaigns across 15 product families. You’ll partner with Product Management, Industry Marketing, and Sales from Concordville, PA to ensure launch readiness and market impact.

Your role combines strategic positioning with hands-on campaign execution, requiring collaboration across teams and strong project management. Travel up to 25% may be needed.