Product Marketing & Growth Strategist

Pearson; Oregon; Hybrid; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market, communicate value, and drive awareness and engagement. The role emphasizes deep product understanding, customer needs, and market opportunities to shape positioning and campaigns.

The ideal candidate will storytelling, connect product strategy to go-to-market plans, and lead targeted campaigns across channels to accelerate growth.

Qualifications

• 3-7+ years of experience in marketing, product marketing, EdTech, education, or related field.
• Strong writing and storytelling skills with ability to translate complex product info into customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities with cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop product positioning, messaging, value props, and differentiators across products.
• Translate product features into clear customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches with audiences, messaging, channels, and plans.
• Develop messaging frameworks for audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts and growth opportunities.
• Create account- and segment-specific strategies to move audiences toward conversion.
• Translate strategies into integrated multi-channel campaigns; support execution across email, paid digital, social, web, webinars, events, nurture, retargeting.
• Develop content including emails, blogs, customer stories, case studies, webinars, collateral.

Skills

Marketing strategy

Product marketing

ABM

Content development

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

CRM tools

Job description

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market, communicate value, and drive awareness and engagement. The role emphasizes deep product understanding, customer needs, and market opportunities to shape positioning and campaigns.

The ideal candidate will storytelling, connect product strategy to go-to-market plans, and lead targeted campaigns across channels to accelerate growth.