Growth-Oriented Product Marketing & ABM Strategist

Pearson; Phoenix (AZ); Vor Ort; USD 80.000 - 90.000; Vollzeit

Zusammenfassung

Pearson is seeking a strategic, execution-oriented marketer focused on Product Marketing, ABM, and Growth to bring products to market and clearly communicate value. You will craft positioning, messaging, and targeted programs that drive awareness, engagement, and growth across channels.

The role emphasizes deep product understanding, customer insights, and market opportunities to inform go-to-market strategies, content, and campaigns while collaborating across teams.

Qualifikationen

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or related field.
• Strong writing and storytelling skills with ability to translate complex product information into compelling customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Aufgaben

• Product Marketing, Go-to-Market & ABM: develop positioning, messaging, value propositions, differentiators; translate features into customer benefits; develop and support GTM strategies and launches; craft messaging frameworks; execute ABM strategies for high-value accounts; create account- and segment-specific strategies.
• Integrated Campaigns & Content: translate ABM strategies into multi-channel campaigns; support campaign execution across email, paid digital, social, web, webinars, events, nurture programs, retargeting; develop content including blogs, thought leadership, customer stories, case studies, webinars; adapt messaging for audiences and stages; ensure consistency across touchpoints.
• Market Insights, Measurement & Optimization: understand customers, prospects, and competition; identify trends to improve segmentation and targeting; use performance insights to enhance audiences, messaging, content, offers, and channels.

Kenntnisse

Storytelling

Digital marketing

Audience segmentation

Project management

Strategic thinking

Cross-functional collaboration

Jobbeschreibung

Pearson is seeking a strategic, execution-oriented marketer focused on Product Marketing, ABM, and Growth to bring products to market and clearly communicate value. You will craft positioning, messaging, and targeted programs that drive awareness, engagement, and growth across channels.

The role emphasizes deep product understanding, customer insights, and market opportunities to inform go-to-market strategies, content, and campaigns while collaborating across teams.