Product Marketing & ABM Growth Strategist

Pearson; Salem (OR); On-site; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic, execution-oriented marketer focused on Product Marketing, ABM, and Growth to bring our products to market and sharpen messaging that drives awareness, engagement, and growth.

The role emphasizes product marketing and ABM, with responsibility for content development and digital campaigns, translating insights into positioning, messaging, and targeted programs for key accounts.

Qualifications

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or related field.
• Strong writing and storytelling to translate product information into customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities with cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop product positioning, messaging, value propositions, and differentiators for assigned products.
• Translate product features into clear customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches including target audiences and channels.
• Create messaging frameworks for key audiences, personas, and use cases.
• Develop and execute ABM strategies focused on high-value accounts and growth opportunities.
• Create account- and segment-specific plans to move audiences from awareness to conversion.
• Translate ABM and product marketing into integrated multi-channel campaigns.
• Support campaign execution across email, paid digital, social, web, webinars, events, and nurture programs.
• Develop content including blogs, customer stories, webinars, and case studies.
• Adapt core messaging for different audiences and stages of the customer journey.
• Ensure consistent product and campaign messaging across channels.

Skills

years of marketing experience

strong writing

integrated digital campaigns

audience segmentation

project management

cross-functional collaboration

Job description

Pearson is seeking a strategic, execution-oriented marketer focused on Product Marketing, ABM, and Growth to bring our products to market and sharpen messaging that drives awareness, engagement, and growth.

The role emphasizes product marketing and ABM, with responsibility for content development and digital campaigns, translating insights into positioning, messaging, and targeted programs for key accounts.