Growth-Driven Product Marketing Strategist

Pearson; Baton Rouge (LA); On-site; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring our products to market and articulate their value. This role emphasizes go-to-market planning, targeted campaigns, and content development across digital channels.

The ideal candidate will translate product insights into compelling messaging, develop multi-channel campaigns, and measure impact to drive awareness, engagement, and growth in a US market.

Qualifications

• 3–7+ years of experience in marketing or product marketing.
• Strong writing and storytelling skills for customer messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation and the customer journey.
• Strong project management and ability to manage multiple priorities.

Responsibilities

• Develop product positioning, messaging, and differentiators.
• Lead go-to-market strategies, audiences, messaging, and campaigns.
• Develop ABM strategies for high-value accounts.
• Create account- and segment-specific plans to move audiences toward conversion.
• Translate insights into multi-channel campaigns and content.

Skills

Storytelling

Strategic marketing

Digital marketing campaigns

Audience segmentation

Project management

Go-to-market planning

Hands-on execution

Job description

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring our products to market and articulate their value. This role emphasizes go-to-market planning, targeted campaigns, and content development across digital channels.

The ideal candidate will translate product insights into compelling messaging, develop multi-channel campaigns, and measure impact to drive awareness, engagement, and growth in a US market.