Product Marketing Engineer | Protection Diodes

Texas Instruments; Dallas (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Texas Instruments is hiring a Product Marketing Engineer in Dallas, Texas. This role focuses on developing business plans and marketing strategies for product lines, identifying market opportunities, and maintaining customer relationships.

The ideal candidate will actively manage marketing activities throughout the product life cycle, collaborate with various teams, and ensure alignment with product line objectives. Successful candidates should thrive in fast-paced environments and have a proven track record in marketing.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top tier one customers to understand opportunities.
• Develop product positioning and messaging that differentiates the products.
• Plan and execute all marketing activities during the life cycle of a new product.
• Review competitive landscape and build strategies to address gaps.
• Interface with customers and TI field sales/applications to support DINs.
• Follow up weekly and monthly on opportunities like price escalations.
• Collaborate and communicate product strategies to cross-functional teams.

Job description

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.