Product Marketing Engineer | High-Speed Converters

Texas Instruments; Dallas (TX); On-site; USD 110,000 - 145,000; Full time

Job summary

Texas Instruments is hiring a Product Marketing Engineer to join our High Speed Converters team. The Product Marketing Engineer (PME) develops business plans, marketing strategy and forecasts for assigned product lines and maintains customer requirements for existing and future products.

The role focuses on driving marketing activities across the product lifecycle, developing differentiating product positioning, and collaborating with cross-functional teams to seize opportunities in the market.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Job description

Change the world. Love your job.

We are hiring a Product Marketing Engineer to join our High Speed Converters team.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities include:

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.