Product Marketing Engineer | HSAMPS

Texas Instruments; Tucson (AZ); On-site; USD 90,000 - 140,000; Full time

Job summary

Texas Instruments in Tucson, AZ seeks a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. The PME maintains customer requirements and identifies opportunities aligned with product line objectives.

You will drive market initiatives across product life cycles, collaborate with cross-functional teams, and support customers and field teams to grow profitability while maintaining competitive positioning.

Qualifications

• Bachelor's degree in electrical engineering or similar required.
• 3-5+ years of relevant semiconductor industry experience.
• Strong verbal and written communication skills.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain relationships with top tier customers and account managers.
• Develop product positioning and messaging to differentiate TI products.
• Plan, manage and execute all marketing activities during product life cycle.
• Review competitive landscape and address gaps.
• Interface with customers and TI field sales/applications for support.
• Follow up opportunities and coordinate price, visits, sampling activity.
• Collaborate with cross-functional teams to communicate product strategies.

Skills

Relationship building

Verbal communication

Written communication

Team collaboration

Travel

Education

Bachelor's degree

3-5+ years semiconductor experience

Job description

Change the world. Love your job.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI (https://edbz.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/pages/4012)
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well‑being is important to us. Please find our country‑specific benefits here (https://careers.ti.com/en/sites/CX/pages/benefits)

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com .

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

Minimum requirements

• Bachelor's degree in electrical engineering or similar
• 3-5+ years of relevant semiconductor industry experience

Preferred qualifications

• Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
• Strong verbal and written communication skills
• Ability to travel >20% of the time.
• Ability to quickly ramp on new systems and processes
• Demonstrated strong interpersonal, analytical and problem‑solving skills
• Ability to work in teams and collaborate effectively with people in different functions
• Ability to take the initiative and drive for results
• Strong time management skills that enable on‑time project delivery

ECL/GTC Required: Yes