Product Marketing Engineer: Protection Diodes Growth

118-WW TMG MFG OPS; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

118-WW TMG MFG OPS is seeking a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current customer requirements and identifies opportunities aligned with product line objectives.

The role requires building strong relationships with key customers, creating compelling product positioning, and leading marketing activities across the lifecycle of new products.

Qualifications

• Bachelor's degree in electrical engineering.
• 3+ years of relevant experience.
• Strong verbal and written communication skills.
• Ability to work in cross-functional teams.
• Ability to establish relationships with key stakeholders.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top tier one customers and account managers.
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers.
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM).
• Review competitive landscape and building strategies to address gaps.
• Interface with customers and TI field sales/applications to support DINs.
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Skills

Product marketing

Marketing strategy

Forecasting

Customer requirements

Education

Bachelor's degree in electrical engineering

Job description

118-WW TMG MFG OPS is seeking a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current customer requirements and identifies opportunities aligned with product line objectives.

The role requires building strong relationships with key customers, creating compelling product positioning, and leading marketing activities across the lifecycle of new products.