Product Marketing Engineer

Texas Instruments; Bouchard (TX); On-site; USD 85,000 - 135,000; Full time

Job summary

Texas Instruments in Texas is seeking a Product Marketing Engineer (PME) to drive the market strategy for Power Protection Devices. This role blends technical depth with business acumen to shape products and go-to-market plans.

You will translate customer needs into differentiated solutions, lead cross-functional initiatives, and accelerate product launches while collaborating closely with customers, sales and engineering teams.

Qualifications

• Develop comprehensive business plans, product and marketing strategies, and go-to-market initiatives.
• Maintain deep understanding of customer requirements, market trends, and competitive dynamics.
• Translate market insights into differentiated products and compelling value propositions.
• Collaborate with customers, sales, and product teams to influence roadmaps.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities.
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers.
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM).
• Review competitive landscape and building strategies to address gaps.
• Interface with customers and TI field sales/applications to support DINs.
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Job description

Change the world. Love your job.

Are you looking for a challenging and exciting role where you can combine your technical expertise with business strategy, market insight, and customer engagement? Do you want to be part of a winning team responsible for bringing industry-leading power protection solutions to market and strengthening our leadership position? Are you passionate about innovation, driven to win, and willing to challenge the status quo to create new opportunities?

We are looking for a driven, strategic, and technically strong Product Marketing Engineer (PME) to join our Power Protection Devices marketing team. This is an opportunity to be part of a winning team with a strong market position—and to help take that leadership to the next level.

Our customers are designing increasingly sophisticated systems that demand higher power density, greater reliability, smarter protection, and simpler system-level solutions. From automotive infotainment, ADAS, body electronics, zonal architectures to HEV/EV systems power protection is becoming increasingly critical to system performance and reliability.

As a PME, you will be at the center of this transformation.

In Power Protection Devices product line, you will play a critical role in shaping the direction and growth of the business. You will develop comprehensive business plans, product and marketing strategies, and go-to-market initiatives for new and existing products. Working at the intersection of technology, customers, markets, and business, you will help identify where the market is headed, define what customers need next, and translate those insights into differentiated products and compelling value propositions.

As PMEyou will develop and maintain a deep understanding of customer requirements, competitive dynamics, market trends, and emerging applications across our power protection portfolio, while helping define the next generation of innovative solutions that expand our portfolio and address evolving system-level challenges.

In this highly visible role, you will identify, evaluate, and prioritize new market and product opportunities aligned with the Power Protection Devices business strategy. You will partner closely with customers, sales, systems, applications, and product development teams to uncover unmet needs, influence product roadmaps, drive successful product launches, and accelerate market adoption.

This is an opportunity to do more than market products, you will help shape the future of the Power Protection Devices business. If you have a strong technical foundation, a strategic business mindset, a passion for customers, and a relentless desire to innovate, compete, and win, this is the role for you.

Join us in shaping the future of power protection and turning innovation into market leadership.

Summary of key responsibilities:

• Drive DINs to DWINs to grow NR while maintaining profitability


• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities


• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers


• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)


• Review competitive landscape and building strategies to address gaps


• Interface with customers and TI field sales/applications to support DINs


• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.


• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.