Product Marketing Engineer — Power Protection & Growth

Texas Instruments; Bouchard (TX); On-site; USD 85,000 - 135,000; Full time

Job summary

Texas Instruments in Texas is seeking a Product Marketing Engineer (PME) to drive the market strategy for Power Protection Devices. This role blends technical depth with business acumen to shape products and go-to-market plans.

You will translate customer needs into differentiated solutions, lead cross-functional initiatives, and accelerate product launches while collaborating closely with customers, sales and engineering teams.

Qualifications

• Develop comprehensive business plans, product and marketing strategies, and go-to-market initiatives.
• Maintain deep understanding of customer requirements, market trends, and competitive dynamics.
• Translate market insights into differentiated products and compelling value propositions.
• Collaborate with customers, sales, and product teams to influence roadmaps.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities.
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers.
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM).
• Review competitive landscape and building strategies to address gaps.
• Interface with customers and TI field sales/applications to support DINs.
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Job description

Texas Instruments in Texas is seeking a Product Marketing Engineer (PME) to drive the market strategy for Power Protection Devices. This role blends technical depth with business acumen to shape products and go-to-market plans.

You will translate customer needs into differentiated solutions, lead cross-functional initiatives, and accelerate product launches while collaborating closely with customers, sales and engineering teams.