Product Marketing Engineer | HSAMPS

118-WW TMG MFG OPS; Tucson (AZ); On-site; USD 90,000 - 130,000; Full time

Job summary

118-WW TMG MFG OPS is seeking a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. The role maintains current customer requirements for existing and future products and identifies marketing opportunities aligned with product line objectives.

The PME will drive relationships with top tier customers, develop product messaging, and plan marketing activities through the product lifecycle from Pre RTM to post RTM.

Qualifications

• Bachelor's degree in electrical engineering or similar.
• 3-5+ years of relevant semiconductor industry experience.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top tier one customers and respective account managers to understand opportunities.
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers.
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM).
• Review competitive landscape and build strategies to address gaps.
• Interface with customers and TI field sales/applications to support DINs.
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Education

Bachelor's degree in electrical engineering

Job description

Change the world. Love your job.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Minimum requirements

• Bachelor's degree in electrical engineering or similar
• 3-5+ years of relevant semiconductor industry experience

Preferred qualifications

• Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
• Strong verbal and written communication skills
• Ability to travel >20% of the time.
• Ability to quickly ramp on new systems and processes
• Demonstrated strong interpersonal, analytical and problem-solving skills
• Ability to work in teams and collaborate effectively with people in different functions
• Ability to take the initiative and drive for results
• Strong time management skills that enable on-time project delivery