Product Marketing Associate: GTM & Partner Campaigns

Primer.io; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Fully remote

Private medical insurance

Generous learning budget

Co-working space access

Company retreat

Share options

Job summary

Primer.io is building the payments infrastructure for global merchants and operates with a fully remote, globally distributed team. You will join the Product Marketing team, owning end-to-end go-to-market strategies for partner features and campaigns, collaborating across product, marketing, and partnerships to drive adoption and revenue.

You’ll translate complex product details into compelling messaging for highly technical buyers, craft engaging content across channels, and own ownership of

Qualifications

• 2-3 years of B2B SaaS marketing or product marketing experience, owning go-to-market launches end to end.
• Comfort turning technical product detail into messaging that lands with a technical buyer or partner.
• A skilled communicator with expertise in writing, storytelling, and creating engaging content across multiple channels.

Responsibilities

• Build the partner marketing engine end-to-end in collaboration with the Product Marketing Lead, delivering messaging assets and post-launch reporting.
• Collaborate with marketing and product teams to build product positioning, value propositions, and messaging for partner features, ensuring market rollout consistency.
• Collaborate with marketing and partner teams to produce impactful campaigns for the partner ecosystem.
• Collect and analyze market insights to update and refine customer journeys and personas for targeted marketing.
• Report on initiative performance (adoption, engagement, activation) on an agreed cadence.
• Write campaign assets, briefs, and enablement material, adapting them across channels without new templates.

Skills

B2B SaaS marketing

Go-to-market launches

Storytelling & writing

Cross-functional collaboration

Job description

Primer.io is building the payments infrastructure for global merchants and operates with a fully remote, globally distributed team. You will join the Product Marketing team, owning end-to-end go-to-market strategies for partner features and campaigns, collaborating across product, marketing, and partnerships to drive adoption and revenue.

You’ll translate complex product details into compelling messaging for highly technical buyers, craft engaging content across channels, and own ownership of