Product Manager User Growth & Onboarding- Remote

Kforce Inc; Chicago (IL); À distance; USD 90 000 - 130 000; Plein temps

Résumé du poste

Kforce Inc. is seeking a Product Manager for User Growth & Onboarding to drive remote initiatives that optimize acquisition, enrollment, onboarding, and activation.

You will own the strategy and roadmap for technology supporting the enrollment journey and work with diverse teams to translate growth objectives into prioritized product initiatives. The role requires hands-on CRM and marketing automation experience, strong analytical skills, and a track record of improving end-to-end funnels

Qualifications

• 3+ years of Product Management or comparable experience, preferably supporting growth, acquisition, enrollment, or conversion-focused products.
• Proven experience owning and improving an end-to-end customer or user funnel.
• Hands-on experience with CRM and marketing automation platforms; HubSpot experience is strongly preferred.
• Experience defining funnel metrics, analyzing cohorts, designing experiments, and using data to improve conversion.
• Experience translating business and user needs into product requirements and successfully delivered features.
• Familiarity with analytics and business intelligence tools, with the ability to independently evaluate performance data.
• Experience developing onboarding, self-service, referral, or other customer activation experiences.
• Exposure to contact center, outbound engagement, or sales enablement technologies is preferred.
• Experience with AI-enabled products, personalization, or data-driven digital experiences is a plus.
• Strong product judgment with a customer-centered and experiment-driven mindset.
• Excellent written, verbal, analytical, and stakeholder-management skills.
• Ability to operate effectively in a fast-paced environment with evolving priorities and ambiguous requirements.
• Healthcare, caregiving, or other regulated-industry experience is a plus.
• Ability to apply sound judgment when using AI within sensitive customer experiences.
• Must be able to successfully complete a background check

Responsabilités

• Own the product strategy and roadmap for technology supporting customer acquisition, enrollment, onboarding, and activation.
• Translate growth objectives into prioritized product initiatives designed to improve conversion and streamline the enrollment journey.
• Lead cross-functional efforts across marketing, operations, engineering, clinical, sales, and data teams.
• Analyze the end-to-end enrollment funnel, identify points of friction, and implement improvements that increase conversion and reduce drop-off.
• Manage CRM strategy, including lifecycle stages, workflows, automation, lead routing, data quality, and reporting.
• Partner with marketing to improve campaign-to-enrollment workflows, digital experiences, landing pages, forms, and attribution.
• Improve technology supporting outbound and inbound engagement, including contact center workflows, call routing, agent tools, and automation.
• Define product requirements, user stories, and acceptance criteria and partner with engineering through delivery.
• Develop and improve onboarding experiences, self-service capabilities, and referral processes.
• Establish funnel metrics, dashboards, cohort analysis, and performance reporting to measure enrollment effectiveness.
• Design and execute product experiments, evaluate results, and scale successful approaches.
• Use customer feedback and behavioral data to identify opportunities and guide product decisions.
• Leverage AI-enabled tools where appropriate to support product discovery, prototyping, automation, and user experiences.
• Communicate product priorities, tradeoffs, results, and progress to stakeholders and leadership.

Connaissances

Cross-functional leadership

Stakeholder management

Analytical thinking

Communication skills

Data-driven decision making

Formation

Bachelor's degree or higher

Outils

HubSpot

CRM platforms

Marketing automation tools

Description du poste

Responsibilities

Kforce has a client in need of a Product Manager User Growth & Onboarding- Remote. Responsibilities:

• Own the product strategy and roadmap for technology supporting customer acquisition, enrollment, onboarding, and activation
• Translate growth objectives into prioritized product initiatives designed to improve conversion and streamline the enrollment journey
• Lead cross-functional efforts across marketing, operations, engineering, clinical, sales, and data teams
• Analyze the end-to-end enrollment funnel, identify points of friction, and implement improvements that increase conversion and reduce drop-off
• Manage CRM strategy, including lifecycle stages, workflows, automation, lead routing, data quality, and reporting
• Partner with marketing to improve campaign-to-enrollment workflows, digital experiences, landing pages, forms, and attribution
• Improve technology supporting outbound and inbound engagement, including contact center workflows, call routing, agent tools, and automation
• Define product requirements, user stories, and acceptance criteria and partner with engineering through delivery.
• Develop and improve onboarding experiences, self-service capabilities, and referral processes
• Establish funnel metrics, dashboards, cohort analysis, and performance reporting to measure enrollment effectiveness
• Design and execute product experiments, evaluate results, and scale successful approaches
• Use customer feedback and behavioral data to identify opportunities and guide product decisions
• Leverage AI-enabled tools where appropriate to support product discovery, prototyping, automation, and user experiences
• Communicate product priorities, tradeoffs, results, and progress to stakeholders and leadership

Requirements

• Bachelor's degree or higher
• 3+ years of Product Management or comparable experience, preferably supporting growth, acquisition, enrollment, or conversion-focused products
• Proven experience owning and improving an end-to-end customer or user funnel
• Strong background leading cross-functional initiatives and influencing teams without direct authority
• Hands-on experience with CRM and marketing automation platforms; HubSpot experience is strongly preferred
• Experience defining funnel metrics, analyzing cohorts, designing experiments, and using data to improve conversion
• Experience translating business and user needs into product requirements and successfully delivered features
• Familiarity with analytics and business intelligence tools, with the ability to independently evaluate performance data
• Experience developing onboarding, self-service, referral, or other customer activation experiences
• Exposure to contact center, outbound engagement, or sales enablement technologies is preferred
• Experience with AI-enabled products, personalization, or data-driven digital experiences is a plus
• Strong product judgment with a customer-centered and experiment-driven mindset
• Excellent written, verbal, analytical, and stakeholder-management skills
• Ability to operate effectively in a fast-paced environment with evolving priorities and ambiguous requirements
• Healthcare, caregiving, or other regulated-industry experience is a plus
• Ability to apply sound judgment when using AI within sensitive customer experiences
• Must be able to successfully complete a background check

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.