Remote Product Manager, Growth & Onboarding

Kforce Inc; Chicago (IL); Teletrabalho; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

Kforce Inc. is seeking a Product Manager for User Growth & Onboarding to drive remote initiatives that optimize acquisition, enrollment, onboarding, and activation.

You will own the strategy and roadmap for technology supporting the enrollment journey and work with diverse teams to translate growth objectives into prioritized product initiatives. The role requires hands-on CRM and marketing automation experience, strong analytical skills, and a track record of improving end-to-end funnels

Qualificações

• 3+ years of Product Management or comparable experience, preferably supporting growth, acquisition, enrollment, or conversion-focused products.
• Proven experience owning and improving an end-to-end customer or user funnel.
• Hands-on experience with CRM and marketing automation platforms; HubSpot experience is strongly preferred.
• Experience defining funnel metrics, analyzing cohorts, designing experiments, and using data to improve conversion.
• Experience translating business and user needs into product requirements and successfully delivered features.
• Familiarity with analytics and business intelligence tools, with the ability to independently evaluate performance data.
• Experience developing onboarding, self-service, referral, or other customer activation experiences.
• Exposure to contact center, outbound engagement, or sales enablement technologies is preferred.
• Experience with AI-enabled products, personalization, or data-driven digital experiences is a plus.
• Strong product judgment with a customer-centered and experiment-driven mindset.
• Excellent written, verbal, analytical, and stakeholder-management skills.
• Ability to operate effectively in a fast-paced environment with evolving priorities and ambiguous requirements.
• Healthcare, caregiving, or other regulated-industry experience is a plus.
• Ability to apply sound judgment when using AI within sensitive customer experiences.
• Must be able to successfully complete a background check

Responsabilidades

• Own the product strategy and roadmap for technology supporting customer acquisition, enrollment, onboarding, and activation.
• Translate growth objectives into prioritized product initiatives designed to improve conversion and streamline the enrollment journey.
• Lead cross-functional efforts across marketing, operations, engineering, clinical, sales, and data teams.
• Analyze the end-to-end enrollment funnel, identify points of friction, and implement improvements that increase conversion and reduce drop-off.
• Manage CRM strategy, including lifecycle stages, workflows, automation, lead routing, data quality, and reporting.
• Partner with marketing to improve campaign-to-enrollment workflows, digital experiences, landing pages, forms, and attribution.
• Improve technology supporting outbound and inbound engagement, including contact center workflows, call routing, agent tools, and automation.
• Define product requirements, user stories, and acceptance criteria and partner with engineering through delivery.
• Develop and improve onboarding experiences, self-service capabilities, and referral processes.
• Establish funnel metrics, dashboards, cohort analysis, and performance reporting to measure enrollment effectiveness.
• Design and execute product experiments, evaluate results, and scale successful approaches.
• Use customer feedback and behavioral data to identify opportunities and guide product decisions.
• Leverage AI-enabled tools where appropriate to support product discovery, prototyping, automation, and user experiences.
• Communicate product priorities, tradeoffs, results, and progress to stakeholders and leadership.

Conhecimentos

Cross-functional leadership

Stakeholder management

Analytical thinking

Communication skills

Data-driven decision making

Formação académica

Bachelor's degree or higher

Ferramentas

HubSpot

CRM platforms

Marketing automation tools

Descrição da oferta de emprego

Kforce Inc. is seeking a Product Manager for User Growth & Onboarding to drive remote initiatives that optimize acquisition, enrollment, onboarding, and activation.

You will own the strategy and roadmap for technology supporting the enrollment journey and work with diverse teams to translate growth objectives into prioritized product initiatives. The role requires hands-on CRM and marketing automation experience, strong analytical skills, and a track record of improving end-to-end funnels