Product Manager, Digital Experiences: Fan & IP Platforms

Mattel EMEA; El Segundo (CA); Hybrid; USD 140,000 - 176,000; Full time

Job summary

Mattel Digital Experiences is seeking a Product Manager to build, launch, scale, and monetize digital experiences that extend Mattel IP into fan, family, and collector engagement. You will shape product strategy, develop business cases, and align senior leaders around investment decisions for new and existing platforms.

You will own opportunities from zero to one and operate established platforms with a clear path to growth, scale, and monetization, collaborating with brands, production,

Qualifications

• 5+ years of product management experience building consumer-facing digital products, apps, platforms, services, ecommerce experiences, fan communities, subscriptions, or other digital experiences.
• Demonstrated success taking digital products from concept through launch and post-launch growth, with clear examples of business impact, user adoption, engagement, retention, monetization, or operational improvement.
• Strong product strategy skills, including the ability to define customer problems, size opportunities, shape MVPs, prioritize tradeoffs, create roadmaps, and make clear recommendations with incomplete information.
• Experience owning product outcomes and connecting product decisions to business results, including revenue, margin, engagement, retention, customer acquisition, first-party data, brand value, and operating leverage.
• Proven ability to develop business cases, funding recommendations, executive materials, or strategic decision narratives for new or growing digital products.
• Strong analytical judgment, including the ability to define success metrics, interpret product performance, identify actionable insights, and recommend whether to scale, optimize, pivot, pause, or sunset an initiative.
• Excellent cross-functional leadership and communication skills, with the ability to align creative, technical, business, and brand stakeholders.
• Strong execution discipline, including planning, dependency management, vendor coordination, launch readiness, risk tracking, and follow-through.
• Experience working in agile product development environments and managing products through discovery, launch, lifecycle management, and post-launch optimization.
• Ability to create concise, high-quality written materials for different audiences, from working teams to senior leaders.

Responsibilities

• Own the strategy, discovery, definition, launch, optimization, and growth of digital experiences that leverage Mattel brands and intellectual property.
• Lead 0-to-1 product development for new digital experiences, from early concept and opportunity sizing through MVP definition, launch readiness, market launch, and post-launch iteration.
• Build product strategies and business cases that clarify the audience opportunity, consumer value proposition, revenue model, investment needs, risks, dependencies, and path to scale.
• Partner with Digital Experiences leadership to align ELT and senior stakeholders around strategic priorities, funding asks, investment tradeoffs, and launch decisions.
• Own established digital platforms and identify opportunities to improve engagement, retention, monetization, operating efficiency, and long-term scalability.
• Translate business goals, audience needs, and brand strategies into clear product requirements, roadmaps, briefs, user stories, success metrics, and decision frameworks.
• Evaluate opportunities based on audience value, business impact, feasibility, scalability, monetization potential, first-party data value, and reusable capability.
• Help shift digital work from one-time launches toward living products that are measured, maintained, improved, and scaled over time.
• Define and track product success metrics, including engagement, retention, conversion, monetization, toy revenue lift, user satisfaction, operating cost, and learning milestones; use signals to scale or sunset initiatives.
• Develop product documentation and cross-functional plans, including product briefs, PRDs, business cases, experiment plans, launch plans, post-launch readouts, stakeholder updates, dependencies, budgets, risks, and launch readiness.
• Coordinate with design, production, engineering, analytics, marketing, legal, privacy, safety, and brand teams to deliver high-quality consumer-facing experiences.
• Maintain awareness of digital product, AI, interactive entertainment, creator, collector, subscription, and fan engagement trends that may inform Mattel's digital growth opportunities.
• Help create repeatable operating practices, templates, and processes that allow Mattel to build digital experiences more efficiently across brands and audiences.

Skills

Product management

Cross-functional leadership

Executive communication

Agile product development

Analytics and measurement

Strategic thinking

User-centric product thinking

Tools

Product analytics tools

A/B testing

Funnel analysis

Lifecycle metrics

Job description

Mattel Digital Experiences is seeking a Product Manager to build, launch, scale, and monetize digital experiences that extend Mattel IP into fan, family, and collector engagement. You will shape product strategy, develop business cases, and align senior leaders around investment decisions for new and existing platforms.

You will own opportunities from zero to one and operate established platforms with a clear path to growth, scale, and monetization, collaborating with brands, production,