Product Manager, MDM & CDP Data Platform

Mattel; El Segundo (CA); On-site; USD 126,000 - 158,000; Full time

Benefits offered by this job

Competitive total pay

Benefits

Job summary

Mattel is seeking a Product Manager to drive the integration and adoption of a new consumer MDM solution and to manage CDP capabilities. You will own how consumer identity and profile data come together across brands, how MDM serves trusted data to downstream systems, and how CDP connections enable marketing, CRM, analytics and engagement.

You’ll join a small, tech-focused team inside a large company, shaping data architecture and activation strategies across business units.

Qualifications

• Bachelor’s degree in any field.
• 5+ years as a Product Manager, or similar role, working on data platforms, integrations, CDP, marketing technology, CRM, or analytics products.
• 7+ years overall experience preferred.
• Direct, hands‑on CDP experience delivering, managing, or operating CDP capabilities, including audience creation, outbound activations, platform connections, and downstream data flows.
• Experience working with customer or consumer data across multiple business units, systems, and touchpoints.
• Strong understanding of CDP concepts and operating needs: audience segmentation, source/destination connections, marketing data flows, identity, consent, and latency monitoring.
• MDM experience is strongly preferred, but not required.
• Experience with identity resolution concepts, including match/merge strategies and survivorship.

Responsibilities

• Own the roadmap for the consumer MDM rollout across business units.
• Manage CDP roadmap and operating model, including audience activation and platform integrations.
• Define MDM as system of record and operational data layer for edge systems and downstream platforms.
• Define how MDM and CDP work together for identity, consent, and activation.
• Lead end‑to‑end delivery of source system integrations into MDM and CDP.
• Manage outbound CDP activations and connections to marketing channels, CRM and analytics.
• Set data schemas, SLAs, and change management for edge systems.
• Communicate status, risks, and tradeoffs to leadership.

Skills

CDP experience

Data platforms

Marketing technology

CRM

Analytics products

Education

Bachelor's degree

Tools

SQL

Python

Google Cloud

Job description

Mattel is seeking a Product Manager to drive the integration and adoption of a new consumer MDM solution and to manage CDP capabilities. You will own how consumer identity and profile data come together across brands, how MDM serves trusted data to downstream systems, and how CDP connections enable marketing, CRM, analytics and engagement.

You’ll join a small, tech-focused team inside a large company, shaping data architecture and activation strategies across business units.